Marketing Day: Top Content Marketing columns of 2017, measuring offline marketing & more

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Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017   Dec 26, 2017 by Pamela Parker Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.

From Marketing Land

Facebook could prevent age-discriminating job ads if it wanted to   Dec 26, 2017 by Tim Peterson Facebook, Amazon, Verizon and others used the social network's age-based targeting to promote job openings, according to ProPublica and The New York Times.

Measuring how offline marketing drives website traffic: The fundamentals   Dec 26, 2017 by John Lincoln Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you determine which offline marketing channels are the most effective.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

2017: The year in B2B marketing innovation   Dec 26, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll continue to unfold in 2018.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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