SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns

Featured story

5 (less obvious) PPC trends to watch in 2018   Dec 28, 2017 by Ginny Marvin Here are several trends that will affect nearly every search marketer in the year ahead.

From Search Engine Land

Google again showing third-party reviews in local results   Dec 28, 2017 by Greg Sterling Program has been in place since 2016 and involves direct, opt-in integration.

Going organic: Our top SEO columns of 2017   Dec 28, 2017 by Jessica Thompson Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.

Negative reviews from ex-employees are finally against Google's guidelines   Dec 28, 2017 by Joy Hawkins Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.

From Marketing Land

On Facebook, viral reach for branded-content ads eclipses standard ads   Dec 28, 2017 by Tim Peterson Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.

We're already seeing the fallout from Apple's war on cookies   Dec 28, 2017 by Joe Sabol Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

From algo to aggro: How SEOs really feel about Google algorithm updates   Dec 28, 2017 by Jamie Pitman Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

Here's what you need to know for email marketing success in 2018   Dec 28, 2017 by Scott Heimes The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond.

Building social buzz: Our top 10 social media marketing columns of 2017   Dec 28, 2017 by Desiree Everts DeNunzio The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.

Right behind the GDPR, there's the ePrivacy Regulation   Dec 27, 2017 by Barry Levine How are companies supposed to comply with both if the ePrivacy Regulation isn't finished?

Search News From Around The Web

Google Help testing a colorful Material redesign on web, mobile that highlights search, 9to5Google

Google: Long Term Noindex Will Lead To Nofollow Also, Search Engine Roundtable

Starting An Effective PPC Account Analysis, PPC Hero

Why is Citation Consistency Important?, Shimon Sandler

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