Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

Featured story

On Facebook, viral reach for branded-content ads eclipses standard ads   Dec 28, 2017 by Tim Peterson Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.

From Marketing Land

We're already seeing the fallout from Apple's war on cookies   Dec 28, 2017 by Joe Sabol Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

From algo to aggro: How SEOs really feel about Google algorithm updates   Dec 28, 2017 by Jamie Pitman Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

Here's what you need to know for email marketing success in 2018   Dec 28, 2017 by Scott Heimes The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond.

Building social buzz: Our top 10 social media marketing columns of 2017   Dec 28, 2017 by Desiree Everts DeNunzio The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.

Right behind the GDPR, there's the ePrivacy Regulation   Dec 27, 2017 by Barry Levine How are companies supposed to comply with both if the ePrivacy Regulation isn't finished?

Recent Headlines From Martech today, Our Sister Site Dedicated To Marketing Technology:

Showpad gives companies a new way to help their sellers sell   Dec 28, 2017 by Robin Kurzer The platform says it's creating "salespeople of the future"

How agencies are adapting to continued pressures on their business model   Dec 28, 2017 by Tim Peterson To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.

Three things marketers must do to better serve customers in 2018   Dec 28, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us