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2017年12月21日 星期四

IAB’s newest Podcast Guidelines, Adobe’s enhanced email and a ‘Naughty/Nice’ list for Santa

 
 
Featured story
 

Yo, Santa! Check out our 'Naughty and Nice' list for 2017

 

Dec 20, 2017 by Barry Levine

We didn't need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.

 
From MarTech Today
 
IAB releases its newest Podcast Measurement Guidelines
  Dec 20, 2017 by Barry Levine

This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.

 
Adobe Campaign to roll out enhanced email functionality
  Dec 20, 2017 by Robin Kurzer

The company also sees AI-powered, highly personalizable email in its future.

 
How Snapchat can win back the influencers it has lost to Instagram
  Dec 20, 2017 by Tim Peterson

Snapchat doesn't need to pay influencers so much as pay attention to them and push people's attention toward their Stories, according to influencers.

 
'Always On' is at the heart of every ABM strategy — here's why
  Dec 20, 2017 by Sonjoy Ganguly

For some it won't be an easy transition, but contributor Sonjay Ganguly says the days of campaign-based marketing are over.

 
Digital advertising in 2018: 5 trends to watch
  Dec 20, 2017 by Ginny Marvin

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

From Marketing Land
 
Snapchat will let advertisers animate their Sponsored Filters
  Dec 20, 2017 by Tim Peterson

In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers' minds. 

 
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
  Dec 20, 2017 by Pamela Parker

In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.

 
Google confirms ad-blocking in Chrome will start February 15
  Dec 19, 2017 by Susan Wenograd

The 2018 date follows a warning of ad-blocking enforcement issued in June.

 
 

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