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2017年12月18日 星期一

SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

 
 
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Google offers advice on how to get ready for the mobile-first index

 

Dec 18, 2017 by Barry Schwartz

Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

 
From Search Engine Land
 
Supercharge your email marketing with Google AdWords
  Dec 18, 2017 by Todd Saunders

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

 
3 inconsistencies in Yelp's review solicitation crackdown
  Dec 18, 2017 by Brian Patterson

Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

 
December global festivities Google doodle kicks off series of holiday doodles
  Dec 18, 2017 by Amy Gesenhues

Today's doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year's Day.

 
AI marketing and the journey through the uncanny valley
  Dec 18, 2017 by Sponsored Content: Amplero

Restoring the brand/consumer relationship in the age of aggressive personalization

 
Are you considering call analytics software?
  Dec 18, 2017 by Digital Marketing Depot

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey.

From Marketing Land
Reddit's mobile apps now let people view only visual posts, block ads through in-app browser
Dec 18, 2017 by Tim Peterson

In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.

Messaging matters — but cross-channel messaging really moves the needle
Dec 18, 2017 by Digital Marketing Depot

How breaking down silos can boost engagement more than 800%

Facebook's latest News Feed tweak penalizes Pages that solicit likes, shares
Dec 18, 2017 by Tim Peterson

'Engagement bait' is the latest type of spam that Facebook wants to scrape from people's News Feeds.

Optimize your holiday marketing dollars — long after the Christmas lights dim
Dec 18, 2017 by Jordan Elkind

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.

2017: The year in social media
Dec 18, 2017 by Tim Peterson

The social media landscape blew up in 2017 -- in so many ways.

From bricks to clicks: Our top retail columns for 2017
Dec 18, 2017 by Desiree Everts DeNunzio

It's been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there's hope. Catch up on the hot topics that dominated this space in 2017.

Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Dec 18, 2017 by Amy Gesenhues

Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.

Digital advertising 2017: A year of reckoning in review
Dec 18, 2017 by Ginny Marvin

This year was dominated by controversy, mobile and the duopoly, but there's more to the story.

AI marketing and the journey through the uncanny valley
Dec 18, 2017 by Sponsored Content: Amplero

Restoring the brand/consumer relationship in the age of aggressive personalization


 
 

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Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Overnight Health Care: ObamaCare mandate repeal would put pressure on states | GOP senator says funding bill to include ObamaCare fix | Dems demand answers on CDC 'banned words' — Presented by The Children’s Hospital Association

 
 
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The expected repeal of the ObamaCare mandate to buy health insurance means that states will soon have to step in and decide whether to create their own mandates. 

The requirement that everyone must purchase insurance or pay a fine is a bedrock principle of ObamaCare, but it's also one of the most unpopular parts of the law.

Premiums are expected to rise significantly and insurers could leave the marketplace. The Congressional Budget Office estimated that about 13 million more people would be without insurance in 10 years.

States have the power to potentially blunt the damage if they choose to enact their own mandate penalties, but even officials in the most liberal states could face a bruising political battle.

"The idea of penalizing people for not getting insurance is controversial, even in blue states," said Larry Levitt, a senior vice president at the Kaiser Family Foundation. "The debates on reimposing the mandate are not the same as opposing Republican efforts to repeal it. It's a different dynamic."

Read more here.

 
 
 
 

Dems demand answers on CDC 'banned words' list 

Two senior Democrats in the House and Senate are demanding more information about why Trump administration officials have reportedly told staff at the Centers for Disease Control and Prevention (CDC) and other agencies to avoid using certain words or phrases in official budget documents.

Sen. Patty Murray (D-Wash.) and Rep. Frank Pallone Jr. (D-N.J.) said in a letter sent Monday to acting Health and Human Services (HHS) Secretary Eric Hargan that the policy "sends a clear message that the Trump Administration is yet again prioritizing ideology over science."

The Washington Post reported Saturday that the Trump administration has informed multiple divisions within HHS that they should avoid using certain words or phrases in official documents being drafted for next year's budget.

The phrases include "vulnerable," "entitlement," "diversity," "transgender," "fetus," "evidence-based" and "science-based."

"The prohibition has the potential to freeze scientific advancement at the agency and across the Department," the letter said.

Pallone and Murray called on HHS to explain the rationale for the prohibition, whether it applies to all agencies and divisions within HHS, and for the full list of words that agency staff is prohibited from using.

Read more here.

 

HHS is also pushing back on the reports that it has blocked CDC from using certain words.

"The assertion that HHS has 'banned words' is a complete mischaracterization of discussions regarding the budget formulation process," HHS spokesman Matt Lloyd told The Hill on Saturday.

Read more here.

 

GOP senator says must-pass funding bill to include ObamaCare fix 

Sen. Lamar Alexander (R-Tenn.) says that his bipartisan ObamaCare insurer fix will be added to a government-funding bill this week, potentially setting up a showdown with House conservatives who oppose the measure.

Alexander told local reporters on Friday that the bill aimed at stabilizing insurer markets -- from him and Sen. Patty Murray (D-Wash.) -- would be added to a stop-gap government funding bill that must pass before this Friday's funding deadline, according to a pledge from Senate Majority Leader Mitch McConnell (R-Ky.). 

"Senator McConnell has pledged to put Alexander-Murray on the spending bill that will also pass next week," Alexander told reporters Friday, according to audio posted by Nashville Public Radio.

McConnell previously pledged to Sen. Susan Collins (R-Maine) that he would support passage of Alexander-Murray, and another bipartisan ObamaCare bill from Collins and Sen. Bill Nelson (D-Fla.), before the end of the year, in exchange for her vote on the GOP tax-reform legislation. 

Attaching the measures to the government funding bill sets up a possible showdown with House conservatives, who oppose the ObamaCare measures as propping up the health-care law.

Read more here.

 

Alabama to freeze enrollment in children's health program in two weeks 

Alabama will freeze enrollment in its children's health insurance program soon if Congress doesn't reauthorize funding for the program. 

The state announced Monday that it would no longer enroll children in its "ALL Kids" program for low-income children, starting on Jan. 1, because Congress has not yet reauthorized funding for the program. 

Federal funding for the Children's Health Insurance Program (CHIP) expired at the end of September, but states weren't expected to run out of money until the end of the year or early next year. 

Alabama is the first state to announce an enrollment freeze. All applications received on or after Jan. 1 will be processed for Medicaid eligibility or the health insurance marketplace. 

Read more here.

 

Pennsylvania governor vetoes 20-week abortion ban

Pennsylvania Gov. Tom Wolf vetoed a bill Monday that would have banned abortions after 20 weeks of pregnancy. 

The bill, passed by the state's Republican-controlled legislature last week, is a "vile assault on women's ability to make their own decisions about their own health care," Wolf, a Democrat, said at a press conference. 

Under current Pennsylvania law, abortions aren't permitted after 24 weeks, but there are exceptions if the life of the mother is endangered. 

Read more here.

 
 
 
 
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6 Million Kids Can’t Afford to Wait — Extend CHIP Now!

The deadline to protect America’s Children’s Health Insurance Program, or CHIP expired. Now, states are preparing to shut down programs – parents have even been notified their kids could lose coverage just after the holidays.

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What we're reading 

When you hospital is the debt collector (Bloomberg)

CDC chief asserts commitment to science (Stat)

FDA takes more aggressive stance toward homeopathic drugs (The Washington Post)

 

State by state 

State rules affect survival of immigrants with kidney failure (HealthDay)

South Carolina Medicaid ushers in changes to autism services (The Post and Courier)

McAuliffe takes one more swing at Medicaid expansion in final state budget (The Washington Post)

 

Opinions from TheHill.com

Newt Gingrich: Repeal the ObamaCare mandate, but do it smart 

Federal policy is changing for the better on mental health

 
 

Send tips and comments to Jessie Hellmann, jhellmann@thehill.com; Peter Sullivan, psullivan@thehill.com; Rachel Roubein, rroubein@thehill.com; and Nathaniel Weixel, nweixel@thehill.com.

Follow us on Twitter: @thehill@jessiehellmann@PeterSullivan4@rachel_roubein, and @NateWeixel.

 
 
 
 
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Overnight Cybersecurity: Trump national security strategy calls out Russian cyber threat | Kaspersky sues over federal ban | Surge in new malware

 
 
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Welcome to OVERNIGHT CYBERSECURITY, your daily rundown of the biggest news in the world of hacking and data privacy. We're here to connect the dots as leaders in government, policy and industry try to counter the rise in cyber threats. What lies ahead for Congress, the administration and the latest company under siege? Whether you're a consumer, a techie or a D.C. lifer, we're here to give you ...

 

THE BIG STORIES:

--TRUMP STRATEGY CALLS OUT RUSSIA FOR 'OFFENSIVE CYBER': President Trump's formal national security strategy calls Russia out for waging "offensive cyber efforts to influence public opinion" in other countries, an apparent reference to Moscow's interference in the 2016 presidential election. The administration released the 55-page document Monday afternoon, shortly before Trump delivered remarks on the strategy in Washington. "Russia uses information operations as part of its offensive cyber efforts to influence public opinion across the globe," the document states. "Its influence campaigns blend covert intelligence operations and false online personas with state-funded media, third-party intermediaries, and paid social media users or 'trolls.'" The U.S. intelligence community has concluded that Russia sought to interfere in the election through cyberattacks and disinformation. Moscow's aim, according to U.S. officials, was to undermine democracy, damage Democratic presidential candidate Hillary Clinton and help Trump. Trump has at times appeared to cast doubt on the intelligence community's assessment, as special counsel Robert Mueller pursues an investigation into whether his campaign coordinated with Moscow. While the national security document does not mention Russian election meddling specifically, it appears to reference Russia's efforts at several points.

To read the rest of our piece, click here

--TRUMP MADE FEW MENTIONS OF CYBER DURING HIS REMARKS at the Ronald Reagan Building in Washington, D.C., Monday afternoon, but said: "We will develop ways to counter those who use new domains such as cyber and social media to attack our nation or threaten our society." The national security document lays out the administration's plan to defend national critical infrastructure and federal networks from cyberattacks, including by bolstering security of government systems, identifying and prioritizing risks to critical infrastructure, and imposing "swift and costly consequences" on actors who target the U.S. with cyberattacks. It also says that the administration will ramp up efforts to attribute and respond to malicious state and non-state cyber actors, including by enhancing cyber tools "across the spectrum of conflict."

To read the rest of our piece, click here.

--KASPERSKY TO CHALLENGE HOMELAND SECURITY BAN IN COURT: Kaspersky Lab plans to file an appeal in federal court challenging the Department of Homeland Security's (DHS) ban on government agencies using the company's software, founder Eugene Kaspersky revealed Monday. "One of the foundational principles enshrined in the U.S. Constitution, which I deeply respect, is due process: the opportunity to contest any evidence and defend oneself before the government takes adverse action," Kaspersky wrote in an open letter. DHS issued a binding directive in September banning federal agencies from using Kaspersky Lab products, citing the potential security threat that could come from working with the Moscow-based firm. The agency claimed the decision was based on "open source" data -- information already in the public view, like newspaper accounts and congressional hearings. There have been subsequent media reports of at least one Russian intelligence operation using Kaspersky antivirus software to identify and steal classified files. Kaspersky Lab said it plans to argue two key points about the DHS directive. First, that Kaspersky was not given enough time to contest allegations before a ban was issued. Second, that the open-source documents available at the time of the ban were based more on innuendo than a technical threat that Kaspersky could analyze and respond to.

President Trump recently signed the National Defense Authorization Act, which contained a provision barring agencies from using Kaspersky products. Even without the DHS directive, the Kaspersky ban would still be codified in law.

To read the rest of our piece, click here.

 

A CAPITOL HILL UPDATE: 

GOP LAWMAKERS ASK FOR PROBE OF HOUSE INTEL 'LEAKS': Republicans are calling on lawmakers to open an inquiry into the House Intelligence Committee after members of the press received "privileged information" that was leaked from a closed-door interview with Donald Trump Jr. earlier this month.

The interview was part of the committee's ongoing investigation into Russian interference in the election.

Reps. John Ratcliffe (R-Texas), Lee Zeldin (R-N.Y.) and Mia Love (R-Utah) sent a letter on Monday to Speaker Paul Ryan (R-Wis.) and House Minority Leader Nancy Pelosi (D-Calif.) urging them to investigate the leaks. Their request comes one week after Trump Jr. asked the House Intelligence panel to investigate how information from his meeting on Dec. 6 made it into the hands of the press.

In their letter, the Republican lawmakers urged House leaders to remove any member of the Intelligence panel found to have violated committee rules, while also advocating for "appropriate disciplinary action" for staff members found leaking such information.

"Significant evidence that serious leaks have occurred in relation to the [House Intelligence Committee] investigation into alleged Russian meddling of the 2016 election must be immediately addressed," the trio said in a statement.

"Members or staff who may have violated rules by leaking sensitive information to the press or other outside entities must be promptly removed from this investigation and proper inquiries undertaken without delay," they urged, while underscoring the importance of the committee's "integrity" being preserved.

To read the rest of our piece, click here.

 

A REPORT IN FOCUS: 

Cybersecurity giant McAfee on Monday released its threat report covering the third quarter of 2017.

During the time period, the company counted 57.6 million new samples of malware, an all-time high and an increase of 10 percent over the previous quarter. This means that four new samples were created every second. The new variants increased the total count of malware in the company's sample database to 780 million. New variants of ransomware in particular rose by 36 percent.

According to the research, fileless malware that takes advantage of Microsoft PowerShell surged by a whopping 119 percent.

The company said that mobile malware in particular increased by 60 percent over the previous quarter, driven by an increase in ransomware targeting Android devices that blocks users from accessing their screens.

Raj Samani, McAfee's chief scientist, said that the latest research "revealed that attackers' threat designs continue to benefit from the dynamic, benign capabilities of platform technologies like PowerShell, a reliable recklessness on the part of individual phishing victims, and what seems to be an equally reliable failure of organizations to patch known vulnerabilities with available security updates."

"Although attackers will always seek ways to use newly developed innovations and established platforms against us, our industry perhaps faces a greater challenge in the effort to influence individuals and organizations away from becoming their own worst enemies," Samani said. 

To read the full report, click here.

 

A LIGHTER CLICK: Still need holiday gifts? Vogue has a list of ideas for the tech lover in your family.

 

WHAT'S IN THE SPOTLIGHT: 

FIRST-RESPONDER APP FLAWS: A pilot project launched by the Department of Homeland Security (DHS) has discovered critical flaws in 18 mobile applications used by public safety officials to respond to emergencies.

The department's Science and Technology Directorate established the program in order to test how vulnerable smartphone apps used in the public safety sector are to cyberattack, including ransomware and spyware, and whether certain apps have coding vulnerabilities that could compromise device security, expose sensitive data, or allow for spying.

DHS announced Monday that 32 of the 33 popular iOS and Android apps tested raised security and privacy concerns. The program turned up "critical flaws" in 18 of the apps, including some that made apps vulnerable to what are called "man-in-the-middle" attacks -- which occur when a hacker intercepts communications between two systems. The apps in question were not named or described.

The project was launched three months ago by DHS in partnership with the Association of Public Safety Communications Officials and Kryptowire, a mobile app vetting company.

DHS said that project participants have worked with developers to address security and privacy concerns in 14 of the applications.

To read the rest of our piece, click here.

 

IN CASE YOU MISSED IT:

Links from our blog, The Hill, and around the Web.

Homeland Security, private sector launch election security group. (The Hill)

Hackers demand ransom for California voter database. (The Hill)

A new Android malware is capable of a broad array of attacks. (The Hill)

GOP chairman worried by Trump's stance on Russian interference. (The Hill)

Twitter launches hate speech crackdown. (The Hill)

OP-ED: Serious progress made on the Wassenaar Arrangement for global cybersecurity. (The Hill)

British security official says Russia poses increasing cyber threat. (Reuters)

A deep dive on the Pentagon's cyber operations against the Islamic State. (The Washington Post)

In Estonia, everything is digitized. (The New Yorker)

Revelation of 'Triton' malware exposes threat to energy companies. (CyberScoop)

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