SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

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Google offers advice on how to get ready for the mobile-first index   Dec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

From Search Engine Land

Supercharge your email marketing with Google AdWords   Dec 18, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

3 inconsistencies in Yelp's review solicitation crackdown   Dec 18, 2017 by Brian Patterson Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

December global festivities Google doodle kicks off series of holiday doodles   Dec 18, 2017 by Amy Gesenhues Today's doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year's Day.

AI marketing and the journey through the uncanny valley   Dec 18, 2017 by Sponsored Content: Amplero Restoring the brand/consumer relationship in the age of aggressive personalization

Are you considering call analytics software?   Dec 18, 2017 by Digital Marketing Depot Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey.

From Marketing Land

Reddit's mobile apps now let people view only visual posts, block ads through in-app browser Dec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.

Messaging matters — but cross-channel messaging really moves the needle Dec 18, 2017 by Digital Marketing Depot How breaking down silos can boost engagement more than 800%

Facebook's latest News Feed tweak penalizes Pages that solicit likes, shares Dec 18, 2017 by Tim Peterson 'Engagement bait' is the latest type of spam that Facebook wants to scrape from people's News Feeds.

Optimize your holiday marketing dollars — long after the Christmas lights dim Dec 18, 2017 by Jordan Elkind Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.

2017: The year in social media Dec 18, 2017 by Tim Peterson The social media landscape blew up in 2017 -- in so many ways.

From bricks to clicks: Our top retail columns for 2017 Dec 18, 2017 by Desiree Everts DeNunzio It's been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there's hope. Catch up on the hot topics that dominated this space in 2017.

Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 Dec 18, 2017 by Amy Gesenhues Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.

Digital advertising 2017: A year of reckoning in review Dec 18, 2017 by Ginny Marvin This year was dominated by controversy, mobile and the duopoly, but there's more to the story.

AI marketing and the journey through the uncanny valley Dec 18, 2017 by Sponsored Content: Amplero Restoring the brand/consumer relationship in the age of aggressive personalization

Search News From Around The Web

Google Thinks I'm Dead, New York Times

Google Assistant on phones now offers a choice of hotwords, Engadget

Google Changes Rules to Purge News That Masks Country of Origin, Bloomberg

Google Giving Less Weight to Reviews of Places You Stop Visiting?, SEO By The Sea

How to Get Started With SEO (Without Buy-In or Budget), Conductor

Implications of Google's Move to Sunset the Multichannel Ad Format, Merkle

Is SEO Opportunity Growing or Shrinking?, Rand's Blog

Machine Learning and Content Quality [VIDEO}, Stone Temple

Real-world examples of mobile problems with Google's mobile-first index looming, GSQI

Survey: Were You Hit By Google Maccabees Update?, Search Engine Roundtable

What we've learnt so far about using JavaScript for SEO, theWebShed

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