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2017年12月19日 星期二

Marketing Day: Facebook face recognition tech, a year in martech & digital ad trends for 2018

 
 
Featured story
 

Digital advertising in 2018: 5 trends to watch

 

Dec 19, 2017 by Ginny Marvin

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

 
From Marketing Land
Supercharge your email marketing with Google AdWords
Dec 19, 2017 by Todd Saunders

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

How authentication can be a compelling branding asset
Dec 19, 2017 by Davor Sutija

Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

3 inconsistencies in Yelp's review solicitation crackdown
Dec 19, 2017 by Brian Patterson

Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

Facebook begins using face recognition tech to help users better manage their identity on the platform
Dec 19, 2017 by Amy Gesenhues

Users will now be able to locate images they may appear in even if they haven't been tagged in the photo.

Calling all marketers: Our top mobile marketing columns of the year
Dec 19, 2017 by Desiree Everts DeNunzio

Which mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.

Test-and-learn steps for agencies
Dec 19, 2017 by Rex Briggs

Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.

 
2017: The year in martech
  Dec 19, 2017 by Barry Levine

So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Equifax and beyond: How data breaches shaped 2017
  Dec 19, 2017 by Robin Kurzer

Could this be a turning point in the way we handle PII data in the future?

 
Practical advice for planning a CRM marketing stack upgrade
  Dec 19, 2017 by Jose Cebrian

Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Overnight Regulation: All major banks pass Fed's 'living will' test | EPA drops contract with GOP oppo firm | Uncertainty high after net neutrality repeal | SEC halts trading in bitcoin-based firm

 
 
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The Hill Regulation
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Welcome to Overnight Regulations, your daily rundown of news from the federal agencies, Capitol Hill and the courts. It's Tuesday evening here in Washington where the House passed a tax reform bill with the Senate expected to do the same this evening. But the House will have to vote for the bill again tomorrow. Details here.

 

THE BIG STORIES 

The Federal Reserve announced Tuesday that all eight globally important banks it oversees produced passable plans that outline how they would disassemble without shocking the economy.

As The Hill's Sylvan Lane reports, four of the eight largest banks under Fed supervision filed resolution plans or "living wills," with no shortcomings.

The Fed said that Bank of New York Mellon, Citigroup, J.P. Morgan Chase, and State Street all submitted satisfactory plans for how they would break apart their banks upon failure without triggering an economic crisis.

The Fed found shortcomings in plans produced by Bank of America, Goldman Sachs, Morgan Stanley, and Wells Fargo. The banks will have to submit updated plans that address the flaws, which were not serious enough to warrant a failing grade.

The Dodd-Frank Act of 2010 requires the largest U.S. banks with international operations to submit living wills to the Fed for approval each year. That provision is intended to prevent banks from triggering financial panics upon sudden failure. It was crafted in response to the implosions of Lehman Brothers, Bear Stearns, AIG and other large firms that triggered the 2008 crisis.

Read the full story here.

 

The Environmental Protection Agency ended its contract Tuesday with an opposition research firm over its ties to Republican advocacy groups and causes. 

As Mallory Shelbourne and Timothy Cama report, an EPA spokesperson confirmed the end of the no-bid, $120,000 deal with Definers Public Affairs,

The agency had previously said the contract, first reported last week by Mother Jones, was for "media monitoring" services.

"How we consume our news has changed, and we hope to find a vendor that can provide us with real-time news clips at a rate that is cheaper than our previous vendor," said EPA spokesman Jahan Wilcox.

The news was first reported by The Washington Post and came the same day a pair of Democratic senators called on EPA Administrator Scott Pruitt to terminate the contract, saying Definers Public Affairs' close ties to GOP causes "presents an appearance of impropriety to which you as administrator should never be a party."

The cancellation comes after The New York Times reported last week that an executive with Definers had been investigating EPA employees who were critical of Pruitt and the Trump administration agenda.

Definers Vice President Allan Blutstein said he was probing anti-Trump "resistance"

Read the full story here

 

ON TAP FOR WEDNESDAY

The House Committee on Education and the Workforce will hold an oversight hearing to examine the policies and priorities of the Education Department. Education Secretary Betsy DeVos will testify before the committee. 

 

REG ROUNDUP 

Technology: The Federal Communications Commission's (FCC) vote last week to scrap net neutrality rules has sparked a vigorous debate about what comes next.

FCC Chairman Ajit Pai and his allies believe the deregulation will induce a new wave of investment in broadband, leading to increased competition and better and cheaper internet for consumers.

Net neutrality advocates, on the other hand, argue the end of the rules will ultimately result in higher costs for consumers, with broadband providers now free to pursue deals with internet companies like Netflix and YouTube.

The effects of the FCC's policy change will not be clear for some time, experts say.

Ali Breland has the story here

 

Technology: Rep. Marsha Blackburn (R-Tenn.) on Tuesday introduced a bill that would replace some of the net neutrality rules that the Federal Communications Commission (FCC) repealed last week, though critics say that the legislation falls short of the FCC's protections.

Blackburn's bill would prohibit internet service providers from blocking or throttling web content. But it would still allow companies like Verizon and Comcast to charge websites for faster data speeds and it preempts states from implementing stronger net neutrality protections.

Groups that tried to prevent the FCC's rollback say that the bill is just a watered-down version of the popular rules.

Harper Neidig has the story here

 

Finance: The Securities and Exchange Commission (SEC) has suspended trading on shares of The Crypto Company, which deals in digital currencies, after its stock surged by roughly 2,700 percent in the past month.

Regulators said their decision was based on the "accuracy and adequacy of information in the marketplace" about The Crypto Company. In particular they raised concerns about "the compensation paid for promotion of the company, and statements in Commission filings about the plans of the company's insiders to sell their shares of The Crypto Company's common stock."

"Questions have also arisen concerning potentially manipulative transactions in the company's stock in November 2017," the SEC said in announcing the suspension.

The SEC's action against The Crypto Company comes amid an enormous rally in cryptocurrencies. In recent weeks, the highest market capitalization digital currencies like bitcoin and Ethereum have exploded in value as investors rush in.

Ali Breland again with the story here

 

Courts: The Trump administration has asked the Supreme Court to intervene and stop one of two undocumented immigrants in federal custody from having an abortion.

A federal district court judge issued a temporary restraining order Monday to stop administration officials from preventing two 17-year-old girls, known in court documents as Jane Roe and Jane Poe, from having the procedures.

But the government right now is only appealing the abortion of Roe, who according to court documents is about 10 weeks pregnant. The government said only that there are "differing circumstances surrounding Ms. Poe's case."

Find the story here

 

Tech: Germany's competition watchdog says that Facebook has abused its dominant market position to unfairly collect data on its users.

The country's Federal Cartel Office said on Tuesday that it is most concerned with the firm's collection of data in its apps outside of Facebook, such as Instagram and WhatsApp, which are then processed within Facebook.

"We are mostly concerned about the collection of data outside Facebook's social network and the merging of this data into a user's Facebook account," said Andreas Mundt, the president of Germany's competition authority. "This even happens when, for example, a user does not press a 'like button' but has called up a site into which such a button is embedded. Users are unaware of this."

Mundt said that, because of this, the Federal Cartel Office was not convinced that users could give "effective consent" to Facebook in its data collection practices.

Read more from Ali Breland here.

 

Transportation: The deadly Amtrak derailment in Washington state has turned the spotlight on Congress's decision to delay a deadline for all railroads to install new train safety technology.

The National Transportation Safety Board (NTSB) said that a high-speed Amtrak train traveling from Seattle to Portland was going 80 mph in a 30-mph-zone when it derailed on Monday, leaving at least three people dead and scores more injured.

The speeding passenger train, which was on its inaugural run, was traveling across a highway overpass and about to enter a curve when several train cars jumped the tracks. 

Positive Train Control (PTC), which automatically slows down a train that is going over the speed limit, was not yet active along the newly upgraded track.

The technology has been installed on the track segments in question but is not operational yet, according to Sound Transit, which owns the tracks. The target date to have PTC up and running in the area is the second quarter of 2018.

PTC was originally supposed to be in place nationwide two years ago, but lawmakers pushed back the deadline at the urging of industry groups.

Melanie Zanona has more here.

 

Mining: The Trump administration released a report Tuesday concluding that the United States is highly dependent on foreign imports for many critical minerals.

The report from the Interior Department's U.S. Geological Survey found that the nation is 100 percent dependent on foreign imports for 20 key minerals, and China is often the main producer of the minerals.

The administration is using the report to sound an alarm bell and push for more mining and extraction of such minerals domestically, especially on federal land.

Interior Secretary Ryan Zinke called the findings "shocking."

"The fact that previous administrations allowed the United States to become reliant on foreign nations, including our competitors and adversaries, for minerals that are so strategically important to our security and economy is deeply troubling," he said.

Read more from Timothy Cama here.

 

IN OTHER NEWS 

Leaked memo schooled Tillerson on human rights – Politico

Why Trump can't fire Mueller - at least, not directly – The Washington Post 

Scott Pruitt racks up $9,000 security bill with biometric locks, surveillance sweep – The Washington Examiner 

FDA blesses blindness treatment that could cost $1 million – The Wall Street Journal

 

Got a tip? Send it to your Overnight host at lwheeler@thehill.com and follow her on Twitter @wheelerlydia. 

 
 
 
 
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Overnight Health Care: Abortion fight risks shutdown | Dems fuel uproar over 'banned' CDC words | Dem rips disaster package over Medicaid funds — Presented by The Children’s Hospital Association

 
 
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Abortion fight threatens Collins deal, risks shutdown

A new fight over abortion has thrown a late obstacle into negotiations on the year-end stopgap spending deal days before a possible government shutdown.

House Republicans say two ObamaCare measures that Senate GOP leaders are expected to attach to the stopgap as part of a deal with Sen. Susan Collins (R-Maine) must include Hyde Amendment language prohibiting the use of federal funds for abortion.

It would be a "stone cold nonstarter" for many House Republicans to vote for the stopgap that does not includes the ObamaCare measures without the abortion restrictions, said one House GOP appropriations aide.

"It won't pass the House if you don't have Hyde protections," said House Energy and Commerce Committee Chairman Greg Walden (R-Ore.).

But Democrats oppose including the language, which they see as an expansion of the existing Hyde Amendment. They argue including the language could discourage private insurers from covering abortions, and insist they won't back the stopgap if it is added.

Senate Democratic Leader Charles Schumer (N.Y.) said Tuesday that adding Hyde language would "kill it altogether."

Senate Republicans need at least eight Democrats to back the stopgap to overcome a filibuster. The government will shut down on Saturday unless a new funding measure is approved.

The two ObamaCare measures are a part of a deal between Senate GOP leaders and Collins that won her support for the tax-cut bill.

Read more here.

And for more on the pressure from anti-abortion groups, click here.

 
 
 
 

Dems fuel uproar over 'banned' CDC  words

Democrats in the House and Senate are demanding answers from the Trump administration after a report that the Centers for Disease Control and Prevention (CDC) was banned from using some words and phrases in official documents.

On Friday, The Washington Post reported that senior CDC officials in charge of the budget told the agency's policy analysts of a list of words they shouldn't use in documents they are preparing for next year's budget. The banned terms included "fetus," "transgender" and "science-based."

Sen. Patty Murray (D-Wash.) and Rep. Frank Pallone Jr. (D-N.J.) sent a letter to Eric Hargan, acting secretary of the Department of Health and Human Services (HHS), stating that the policy "sends a clear message that the Trump Administration is yet again prioritizing ideology over science."

CDC officials said there are no bans and what transpired was a misunderstanding of a routine discussion on budgeting.

Read more here.

 

Dem rips disaster package for failing to address Medicaid in Puerto Rico, Virgin Islands

A top Democratic lawmaker on Tuesday ripped the House's disaster funding package for failing to include any provisions helping Medicaid programs for Puerto Rico and the U.S. Virgin Islands.

"It's disgraceful that the House Republican's emergency supplemental funding package does absolutely nothing for the more than 1.6 million Americans in Puerto Rico and the U.S. Virgin Islands that are counting on Medicaid in the wake of overwhelming devastation," said Rep. Frank Pallone Jr. (N.J.), the top Democrat on the House Energy and Commerce Committee. House Republicans are preparing to attach an $81 billion disaster aid package to a stopgap government spending bill aimed at keeping the government open past Friday. The supplemental package includes money to fund hurricane and wildfire relief efforts.

Hurricane Maria caused serious damage to the health-care system in the U.S. territories, but none of the federal disaster relief money to date has been earmarked for Medicaid.

The amount is nearly double the $44 billion the White House proposed last month, but still falls short of the $94 billion requested by Puerto Rico.

On Monday, Rep. Nita Lowey (N.Y.), the ranking Democrat on the House Appropriations Committee, said the supplemental package "is not the product of bipartisan negotiation and compromise."

Lowey said the package doesn't include Democratic priorities, like addressing Puerto Rico's Medicaid shortfall. Medicaid programs in the territories are expected to exhaust current funds in early 2018 without emergency funding.

Read more here.

 

Connecticut to end children's health insurance program unless it gets money from Congress

Connecticut plans to shutter its health-care program for low- and middle-income children Jan. 31 unless Congress provides new federal funding.

Congress let the Children's Health Insurance Program (CHIP) lapse on Sept. 30, to the frustration of state officials and advocates. The program provides insurance to nearly 9 million children nationwide.

States, including Connecticut, have been getting by with leftover funding from the federal government. But, according to a notice on Connecticut's website, its extra funding is expected to run dry by Jan. 31.

The notice details the ways Connecticut will help children get health insurance, such as through the state's ObamaCare exchange or examining if they qualify for Medicaid, while encouraging parents to schedule preventive care visits and other medical appointments and refill medications before Jan. 31.

Funding CHIP is traditionally a bipartisan affair, and governors and children's advocates have continually pressed lawmakers to reauthorize the program. Democrats and Republicans haven't yet found a bipartisan way to pay for the program.

Read more here.

 
 
 
 
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6 Million Kids Can’t Afford to Wait — Extend CHIP Now!

The deadline to protect America’s Children’s Health Insurance Program, or CHIP expired. Now, states are preparing to shut down programs – parents have even been notified their kids could lose coverage just after the holidays.

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What we're reading

U.S. lifts moratorium on funding controversial, high-risk virus research (Stat)

Drug industry spent millions to squelch talk about high drug prices (Kaiser Health News)

Hospital giants vie for patients in effort to fend off new rivals (The New York Times)

 

State by state

Iowa's mental health system draws deep disapproval, new Iowa Poll shows (Des Moines Register)

Massachusetts recreational pot industry won't just line pockets of big businesses, regulators say (WBUR)

How foreign trained doctors are filling the health care gap in Greater Minnesota (MinnPost)

Hundreds denied Medicaid services under privatization; lawmakers object (Iowa Public Radio)

 

From The Hill's opinion pages

Remove the cap on Medicare therapy services -- it could save lives

Allowing public payers to base coverage on a drug's value is an effective way to cut prices

 
 

Send tips and comments to Jessie Hellmann, jhellmann@thehill.com; Peter Sullivan, psullivan@thehill.com; Rachel Roubein, rroubein@thehill.com; and Nathaniel Weixel, nweixel@thehill.com.

Follow us on Twitter: @thehill@jessiehellmann@PeterSullivan4@rachel_roubein, and @NateWeixel.

 
 
 
 
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