Marketing Day: Facebook face recognition tech, a year in martech & digital ad trends for 2018

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Digital advertising in 2018: 5 trends to watch   Dec 19, 2017 by Ginny Marvin Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

From Marketing Land

Supercharge your email marketing with Google AdWords Dec 19, 2017 by Todd Saunders Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

How authentication can be a compelling branding asset Dec 19, 2017 by Davor Sutija Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

3 inconsistencies in Yelp's review solicitation crackdown Dec 19, 2017 by Brian Patterson Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

Facebook begins using face recognition tech to help users better manage their identity on the platform Dec 19, 2017 by Amy Gesenhues Users will now be able to locate images they may appear in even if they haven't been tagged in the photo.

Calling all marketers: Our top mobile marketing columns of the year Dec 19, 2017 by Desiree Everts DeNunzio Which mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.

Test-and-learn steps for agencies Dec 19, 2017 by Rex Briggs Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.

2017: The year in martech   Dec 19, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Equifax and beyond: How data breaches shaped 2017   Dec 19, 2017 by Robin Kurzer Could this be a turning point in the way we handle PII data in the future?

Practical advice for planning a CRM marketing stack upgrade   Dec 19, 2017 by Jose Cebrian Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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