IAB’s newest Podcast Guidelines, Adobe’s enhanced email and a ‘Naughty/Nice’ list for Santa

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Yo, Santa! Check out our 'Naughty and Nice' list for 2017   Dec 20, 2017 by Barry Levine We didn't need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.

From MarTech Today

IAB releases its newest Podcast Measurement Guidelines   Dec 20, 2017 by Barry Levine This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.

Adobe Campaign to roll out enhanced email functionality   Dec 20, 2017 by Robin Kurzer The company also sees AI-powered, highly personalizable email in its future.

How Snapchat can win back the influencers it has lost to Instagram   Dec 20, 2017 by Tim Peterson Snapchat doesn't need to pay influencers so much as pay attention to them and push people's attention toward their Stories, according to influencers.

'Always On' is at the heart of every ABM strategy — here's why   Dec 20, 2017 by Sonjoy Ganguly For some it won't be an easy transition, but contributor Sonjay Ganguly says the days of campaign-based marketing are over.

Digital advertising in 2018: 5 trends to watch   Dec 20, 2017 by Ginny Marvin Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

From Marketing Land

Snapchat will let advertisers animate their Sponsored Filters   Dec 20, 2017 by Tim Peterson In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers' minds.

Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017   Dec 20, 2017 by Pamela Parker In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.

Google confirms ad-blocking in Chrome will start February 15   Dec 19, 2017 by Susan Wenograd The 2018 date follows a warning of ad-blocking enforcement issued in June.

Online Marketing News From Around The Web:

Followerwonk Is Moving On to a New, Loving Home, Moz

In 2018, the video bubble will burst, Digiday

Top 14 Chatbot Building Platforms of 2017, CMS Wire

Will Blockchain Blow Up Digital Advertising Paradigms?, eMarketer

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News Alert: Broken health care pledge tests Collins-McConnell relationship

View in your browser     Broken health care pledge tests Collins-McConnell relationship Sen. Susan Collins (R-Maine) will be a crucial swing vote for Senate Majority Leader Mitch McConnell (R-Ky.) next year, but it may be tougher to strike deals with her after McConnell failed to fulfill a pledge on health care. The moderate senator told reporters this month that she had an “ironclad” commitment from McConnell and Vice President Pence to pass legislation by the end of the year to stabilize ObamaCare premiums. She wanted that assurance before committing her vote for tax reform.  But that vote has now been delayed until January due to opposition from House Republicans. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Gutierrez, Dems worry leaders may cave in 'Dreamer' talks

View in your browser     Gutierrez, Dems worry leaders may cave in 'Dreamer' talks Democrats pressing their leaders to take a stand in a year-end spending fight say they’re worried the party is going to cave and allow a stopgap measure to be approved even if it doesn’t help young immigrants who could face deportation early next year. Rep. Luis Gutierrez (D-Ill.), the party's most vocal advocate for immigrants, said he's frustrated that Democrats aren't taking a harder line on adding language protecting those covered by the Deferred Action for Childhood Arrivals (DACA) program to the stopgap. “Not optimistic. I think Democrats have really not stood up for the Dreamers as they can,” he said, referring to young immigrants brought to the country illegally who are allowed to work and go to school in the United States under DACA. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.