It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers' appetites and get some valuable takeaways.
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
Columnist Steve Tutelman examines retailers' Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.
As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.
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House Republicans on Thursday evening narrowly passed a stopgap measure to avoid a government shutdown, one day before the deadline.
GOP leaders’ struggle to clinch the necessary votes to pass the plan demonstrated how, despite being fresh off their tax overhaul victory, House Republicans remain bitterly divided when it comes to bills to keep the government open.
With House Democrats refusing to supply votes to help pass the spending bill, Republicans were left to pull together the votes among themselves.