SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

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Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet   Dec 21, 2017 by Michelle Robbins Longtime Google executive will transition to role of technical advisor.

From Search Engine Land

6 ways ad agencies can thrive in an AI-first world   Dec 22, 2017 by Frederick Vallaeys Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

Measure the impact of digital marketing on in-store sales   Dec 22, 2017 by Digital Marketing Depot With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales.

The enterprise business of SEO: Communicating to the C-suite   Dec 22, 2017 by Jim Yu Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

Search in Pics: Google's Velociraptor, playroom & frosty lawn   Dec 22, 2017 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

Game over: The death of the sales funnel and leveling up attribution   Dec 22, 2017 by Chuck Moran As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.

The 6 sales content benchmarks every business needs   Dec 22, 2017 by Digital Marketing Depot It's no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success.

Message to email marketers: Show me something different in 2018   Dec 22, 2017 by Ryan Phelan Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.

How marketers will take their social spend more seriously in 2018   Dec 22, 2017 by Tim Peterson This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.

Search News From Around The Web

Does Google Index Blockchain URLs?, Bill Hartzer

Answer: What are those light patches on the ground?, SearchReSearch

Ask Yoast: Why is the post type 'media' noindex in Yoast SEO?, Yoast

Google Suggests All Guest Posts Links Should Be Nofollowed, Search Engine Roundtable

Great SEM And SEO Don't Stop When Your Link Gets Clicked, SEM Rush

Trending space searches in 2017, from Cassini to the solar eclipse, Google Blog

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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Marketing Day: A message to email marketers, 2017's top display advertising columns & more

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Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017   Dec 22, 2017 by Pamela Parker Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers' attention.

From Marketing Land

Game over: The death of the sales funnel and leveling up attribution   Dec 22, 2017 by Chuck Moran As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.

The 6 sales content benchmarks every business needs   Dec 22, 2017 by Digital Marketing Depot It's no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success.

Message to email marketers: Show me something different in 2018   Dec 22, 2017 by Ryan Phelan Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.

How marketers will take their social spend more seriously in 2018   Dec 22, 2017 by Tim Peterson This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Getting to know your B2B tech buyer   Dec 22, 2017 by Josh Aberant Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.

'CMOs at the Wheel' authors Nadine Dietz & Erica Seidel on the modern marketing organization   Dec 22, 2017 by Amy Gesenhues Dietz & Seidel recently published their "CMOs at the Wheel" e-book based on interviews from their "Driving the Modern Marketing Organization" column.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Republicans, fearing midterm disaster, seek course correction

View in your browser     Republicans, fearing midterm disaster, seek course correction A growing number of Republicans say a course correction is needed to prevent their party from losing the House, Senate or both chambers given strong political headwinds that one veteran lawmaker likened to a political “hurricane.” GOP calls to work more with Democrats next year are becoming more common as Republicans look for ways to win over swing voters. “One thing you can say about this year is that it was pretty partisan,” Senate Majority Leader Mitch McConnell (R-Ky.) told reporters on Friday at a year-end press conference. “We’re going to be looking for areas of bipartisan agreement because that’s way the Senate is.” Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.