The year in B2B marketing innovation, how ad agencies can survive in an AI-first world & more

Featured story

2017: The year in B2B marketing innovation   Dec 26, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll continue to unfold in 2018.

From MarTech Today

We're already seeing the fallout from Apple's war on cookies Dec 27, 2017 by Joe Sabol Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

From Marketing Land

6 ways ad agencies can thrive in an AI-first world   Dec 26, 2017 by Frederick Vallaeys Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

Facebook could prevent age-discriminating job ads if it wanted to   Dec 26, 2017 by Tim Peterson Facebook, Amazon, Verizon and others used the social network's age-based targeting to promote job openings, according to ProPublica and The New York Times.

From Around The Web

Data And Diversification: How Publishers Survived 2017, AdExchanger

Wearables Still Far from Mass Adoption in US, eMarketer

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News Alert: Debate rages in the GOP over ObamaCare repeal

View in your browser     Debate rages in the GOP over ObamaCare repeal A debate is raging in the Republican Party over the future of ObamaCare, with some urging the party to take another shot at repeal in 2018. Senate Majority Leader Mitch McConnell (R-Ky.), whose majority will fall to a single seat in January, has signaled he intends to move on from legislation repealing the Affordable Care Act and instead look for bills that can pass with bipartisan support. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

How marketers in 25 industries drive revenue with call tracking

When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Call tracking enables marketers to generate better converting calls, decrease their cost per lead, personalize customer experiences and drive growth. This e-book explains the importance of call conversions to marketing ROI and tells the stories of how marketers in 25 industries use call tracking to drive revenue. Sponsored by DialogTech Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us

 

News Alert: The Memo: Five Republicans who could primary Trump in 2020

View in your browser     The Memo: Five Republicans who could primary Trump in 2020 Will President Trump face a challenge from within his own party in 2020? Arizona Sen. Jeff Flake (R) seems to think so. On Sunday, Flake told ABC’s “This Week” that if the president did not change his approach, he “is going to leave a huge swath of voters looking for someone else.” Flake, a frequent Trump critic, added that the president is “probably inviting a Republican challenge.” Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.