Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

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On Facebook, viral reach for branded-content ads eclipses standard ads   Dec 28, 2017 by Tim Peterson Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.

From Marketing Land

We're already seeing the fallout from Apple's war on cookies   Dec 28, 2017 by Joe Sabol Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

From algo to aggro: How SEOs really feel about Google algorithm updates   Dec 28, 2017 by Jamie Pitman Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

Here's what you need to know for email marketing success in 2018   Dec 28, 2017 by Scott Heimes The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond.

Building social buzz: Our top 10 social media marketing columns of 2017   Dec 28, 2017 by Desiree Everts DeNunzio The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.

Right behind the GDPR, there's the ePrivacy Regulation   Dec 27, 2017 by Barry Levine How are companies supposed to comply with both if the ePrivacy Regulation isn't finished?

Recent Headlines From Martech today, Our Sister Site Dedicated To Marketing Technology:

Showpad gives companies a new way to help their sellers sell   Dec 28, 2017 by Robin Kurzer The platform says it's creating "salespeople of the future"

How agencies are adapting to continued pressures on their business model   Dec 28, 2017 by Tim Peterson To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.

Three things marketers must do to better serve customers in 2018   Dec 28, 2017 by Matt Zilli As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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News Alert: Quiet jockeying for McCain seat angers Republicans

View in your browser     Quiet jockeying for McCain seat angers Republicans PHOENIX — Ambitious Republicans anxious for a shot at a U.S. Senate seat have begun quietly jockeying to be appointed as the successor to Sen. John McCain (R), even as he battles an aggressive form of brain cancer. The lobbying campaigns, described to The Hill by half a dozen GOP strategists and aides, have angered many Republicans, who see any public chatter as disrespectful to a senator who has helped shape modern Arizona. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Alabama certifies Jones Senate victory

View in your browser     Alabama certifies Jones Senate victory Alabama has officially certified Democrat Doug Jones's victory in the recent special Senate election, confirming that he'll be the first Democrat to represent the state in the Senate in decades. The certification, made by top Alabama officials on Thursday afternoon, comes over the protests of Republican Roy Moore, who lost to Jones by about 1.5 percentage points but claims that massive voter fraud tipped the scales.  Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.