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2017年12月29日 星期五

DAILY DOSE: Gifted and Challenged

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Gifted and Challenged

By Tzvi Freeman

Gifted souls enter this world and shine. All that surround them bathe in their light and their beauty. And when they are gone, their light is missed.

Challenged souls enter, stumble and fall. They pick themselves up and fall again. Eventually, they climb to a higher tier, where more stumbling blocks await them. Their accomplishments often go unnoticed—although their stumbling is obvious to all.

But by the time they leave, new paths have been forged, obstacles leveled, and life itself has gained a new clarity for all those yet to enter.

Both are pure souls, of the essence of the divine. But while the gifted shine their light from Above, the challenged meet the enemy on its own ground. Any real change in this world is only on their account.


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By Tzvi Freeman





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2017年12月28日 星期四

SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns

 
 
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5 (less obvious) PPC trends to watch in 2018

 

Dec 28, 2017 by Ginny Marvin

Here are several trends that will affect nearly every search marketer in the year ahead.

 
From Search Engine Land
 
Google again showing third-party reviews in local results
  Dec 28, 2017 by Greg Sterling

Program has been in place since 2016 and involves direct, opt-in integration.

 
Going organic: Our top SEO columns of 2017
  Dec 28, 2017 by Jessica Thompson

Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.

 
Negative reviews from ex-employees are finally against Google's guidelines
  Dec 28, 2017 by Joy Hawkins

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.


From Marketing Land
 
On Facebook, viral reach for branded-content ads eclipses standard ads
  Dec 28, 2017 by Tim Peterson

Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.

 
We're already seeing the fallout from Apple's war on cookies
  Dec 28, 2017 by Joe Sabol

Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

 
From algo to aggro: How SEOs really feel about Google algorithm updates
  Dec 28, 2017 by Jamie Pitman

Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

 
Here's what you need to know for email marketing success in 2018
  Dec 28, 2017 by Scott Heimes

The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond.

 
Building social buzz: Our top 10 social media marketing columns of 2017
  Dec 28, 2017 by Desiree Everts DeNunzio

The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.

 
Right behind the GDPR, there's the ePrivacy Regulation
  Dec 27, 2017 by Barry Levine

How are companies supposed to comply with both if the ePrivacy Regulation isn't finished?


 
 

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Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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News Alert: Confusion reigns as people try to figure out property tax rules

 
 
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Confusion reigns as people try to figure out property tax rules
Confusion is reigning in cities and suburbs with high property taxes as homeowners weigh prepaying their 2018 property taxes in order to avoid a bigger bill once the Trump cuts take effect.

Taxpayers worried that they’ll lose out because of a new $10,000 limit on state and local tax deductions, including property taxes, are scrambling to pay their 2018 property taxes in 2017 so that they can deduct the full amount before the tax changes go into effect.

Elected officials in places such as New York and Washington, D.C., have been highlighting the prepayment option. In some communities, long lines have formed outside of government offices so that people can prepay.

But a number of people who have prepaid won’t actually benefit for doing so, and that number is only going up as a result of guidance the IRS issued late Wednesday.
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