The cutting edge of martech, voice’s impact on mobile marketing & ads are ‘on life support’

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On the cutting edge of martech: Our top columns of 2017   Dec 29, 2017 by Desiree Everts DeNunzio From grappling with data fatigue to finding just the right marketing technology solutions, our contributors brought you the hottest topics in the martech space.

From MarTech Today

'Alexa: How will voice impact my mobile marketing?'   Dec 29, 2017 by Kristin Cronin Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for its impact on their brands.

Advertising is on life support   Dec 29, 2017 by Dayle Hall The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as well.

From Marketing Land

Negative reviews from ex-employees are finally against Google's guidelines   Dec 29, 2017 by Joy Hawkins Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.

From Around The Web

Mark Zuckerberg's real campaign: Save Facebook, Axios

The things we lost in media and marketing in 2017, Digiday

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Breaking News: GOP Rep. Shuster won't seek reelection

View in your browser     GOP Rep. Shuster won't seek reelection Rep. Bill Shuster (R-Pa.) will not seek reelection this year, becoming the fourth term-limited House Republican committee chairman to call it quits. Shuster told the Washington Examiner in an interview published on Tuesday that he wants to focus on working with President Trump to pass an infrastructure bill this year and then retire. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Hatch announces plan to retire from Senate

View in your browser     Hatch announces plan to retire from Senate Sen. Orrin Hatch (R-Utah), the longest-serving GOP senator in U.S. history, is retiring at the end of his term. The announcement is a blow to President Trump, who has publicly encouraged him to run for reelection. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.