Terminus buys BrightFunnel, CDPs doubled over last year & using machine learning to connect with audiences

Featured story

New report: Customer Data Platforms doubled over last year   Jan 3, 2018 by Barry Levine The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.

From MarTech Today

Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns   Jan 3, 2018 by Barry Levine The purchase is one step in Terminus's plan to expand beyond display ads.

Personalization & machine learning in 2018: From comms to content   Jan 3, 2018 by Blaise Lucey Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

From Marketing Land

18 link resolutions for 2018   Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

From Around The Web

18 Apps and Tools for Social Media Marketers, Social Media Examiner

3 New Year's resolutions for your martech stack in 2018, Chief Marketing Technologist

Content Modeling: What It is and How to Get Started, CMS Wire

Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine, Jeff Bullas

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Confusion over Trump's border wall delays spending talks

View in your browser     Confusion over Trump's border wall delays spending talks Senate negotiators say a lack of clarity from President Trump about his plans for a proposed wall along the U.S.-Mexico border is holding up talks to avoid a government shutdown. Trump has demanded tougher immigration controls and more border-security measures in return for relief for Deferred Action for Childhood Arrivals (DACA) program recipients in the 2018 spending bill. But Republicans and Democrats working on a possible immigration deal said Wednesday they're still waiting to receive Trump's specific demands for tighter border security to hash out a deal. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Bannon firestorm consumes Washington

View in your browser     Bannon firestorm consumes Washington A firestorm over former chief strategist Steve Bannon is consuming the White House with the new year only days old.  It comes even while the president’s latest controversial tweets are still reverberating and the stubborn cloud over allegations of collusion with Russia remains. By the end of an extraordinary day of news on Wednesday, Bannon’s enemies within the GOP were glorying in his apparently final demise from the Trump inner circle. His loyalists were complaining that the White House was being too easily spooked and had overreacted. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.