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2018年1月4日 星期四

A year in review: Search Engine Land’s top 10 columns of 2017

 
 

A year in review: Search Engine Land's top 10 columns of 2017

 

Dec 29, 2017 by Jessica Thompson
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.

 
 
18 link resolutions for 2018
Jan 2, 2018 by Julie Joyce
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
 
Do you have a shot at ranking for that phrase?
Jan 2, 2018 by Eric Enge
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
 
New search quality raters guidelines for Google Assistant and voice search evaluations
Jan 2, 2018 by Barry Schwartz
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.
 
SMART goals for SEO
Dec 29, 2017 by Marcus Miller
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.
 
Going organic: Our top SEO columns of 2017
Dec 28, 2017 by Jessica Thompson
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.
 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Marketing Day: Reputation attacks, Mark Zuckerberg’s New Year’s resolution & more

 
 
Featured story
 

Mark Zuckerberg's New Year's resolution is to solve Facebook's issues

 

Jan 4, 2018 by Tim Peterson

"Facebook has a lot of work to do," company's CEO writes in Facebook post announcing his 2018 personal challenge.

 
From Marketing Land
 
Unite your team at SMX West! Save big on SEO & SEM training with group rates!
  Jan 4, 2018 by Marketing Land

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You'll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.

 
Increase of extortion-fueled reputation attacks points to a need for legal change
  Jan 4, 2018 by Chris Silver Smith

Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back.

 
Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon
  Jan 3, 2018 by Greg Sterling

Echo owners spend on average $1,700 per year vs. $1,300 for Prime members.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Power to the people: GDPR ushers in a new age of customer control over their data
  Jan 4, 2018 by Robin Kurzer

A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.

 
Need a New Year's resolution? Ask your sales team
  Jan 4, 2018 by Joe Hyland

If you haven't yet started, it's time to set your 2018 marketing goals. Columnist Joe Hyland explains why it's critical to include your sales team in the process.

 
Marketing online to kids in the age of GDPR poses new challenges
  Jan 4, 2018 by Robin Kurzer

Ad tech targeted to adults is capturing data from kids at a growing pace.

 
Frito-Lay CMO says marketers need a listen-first mentality to be successful
  Jan 4, 2018 by Amy Gesenhues

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
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Overnight Energy: Trump floats offshore drilling on nearly every coast | Florida Republicans push back | Coal production rises in 2017

 
 
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TRUMP PLAN WOULD OPEN 90 PERCENT OF OFFSHORE AREAS TO DRILLING: The Trump administration proposed an offshore drilling program Thursday that would open 90 percent of the nation's outer continental shelf to rigs.

While repeatedly specifying that it is only the first step in the process, Interior Secretary Ryan Zinke said he is considering allowing drilling in the Atlantic, Pacific and Arctic oceans, in addition to the Gulf of Mexico.

"This is a start on looking at American energy dominance and looking at our offshore assets and beginning a dialogue of when, how, where and how fast those offshore assets should be, or could be, developed," Zinke told reporters Thursday.

He contrasted it with former President Barack Obama's most recent five-year plan for offshore drilling lease sales, which had no drilling around Alaska or in the Pacific or Atlantic oceans.

"This is a clear difference between energy weakness and energy dominance," he said. "And under President Trump, we're going to have the strongest energy policy, and become the strongest energy superpower. And we certainly have the assets to do that."

The plan, which would include 47 auctions for drilling rights between 2019 and 2024, is part of Trump's agenda to boost domestic oil and natural gas production to create "energy dominance" and unlock the nation's "great energy wealth."

The only areas excluded from the plan are Alaska's Bristol Bay -- which former President George W. Bush protected -- and existing marine sanctuaries. Interior also doesn't allow drilling around Hawaii or U.S. territories.

Environmentalists slammed the proposal as a giveaway to the oil industry.

"The Trump administration's dramatic expansion of offshore oil drilling is beyond reckless," said Alex Taurel, deputy legislative director at the League of Conservation Voters.

"Seaside communities, businesses, and elected officials from both parties have consistently opposed risky offshore drilling because of the grave threat it poses to their way of life, our climate, and local economies that rely on tourism and fishing," he said.

The oil industry and its allies cheered Trump.

"This new offshore leasing plan is an important step towards harnessing our nation's energy potential for the benefit of American energy consumers," Erik Milito, the American Petroleum Institute's director for upstream operations, said in a statement.

Read more here.

 

Some Republicans push back: Some Republican leaders pushed back against certain parts of the proposal.

In particular, many in Florida want Zinke to retain the ban on drilling in the eastern Gulf of Mexico that is due to expire in 2022, and some went further in asking for no drilling on the Atlantic coast.

"I have already asked to immediately meet with Secretary Zinke to discuss the concerns I have with this plan and the crucial need to remove Florida from consideration," Florida Gov. Scott (R) said in a statement.

"As the Department of Interior works to finalize their draft plan, I urge Secretary Zinke to recognize the Florida Congressional delegation's bipartisan efforts to maintain and extend the moratorium in the Eastern Gulf of Mexico, and remove this area for future planning purposes," said Sen. Marco Rubio (R-Fla.).

Read more here and here.

 

Other GOP opposition: In Florida, other Republican opponents included Reps. Matt Gaetz, Ileana Ros-Lehtinen, Carlos Curbelo and Vern Buchanan.

South Carolina Rep. Mark Sanford said he's opposed to drilling off his state's coast because the coastal communities don't want it.

"Whether you are for or against offshore drilling, I think we could all agree that locals should have some degree of voice on what happens in their backyard," he said in a statement.

S.C. Gov. Henry McMaster (R) said last year that he opposes drilling off the state's coast, and outgoing New Jersey Gov. Chris Christie (R) has also objected.

 

Pacific governors reject drilling: The governors of California, Oregon and Washington put out a joint statement Thursday rejecting the proposal to open the Pacific Ocean for new drilling.

"They've chosen to forget the utter devastation of past offshore oil spills to wildlife and to the fishing, recreation and tourism industries in our states. They've chosen to ignore the science that tells us our climate is changing and we must reduce our dependence on fossil fuels. But we won't forget history or ignore science," California Gov. Jerry Brown, Oregon Gov. Kate Brown and Washington Gov. Jay Inslee, all Democrats, said in their statement.

"For more than 30 years, our shared coastline has been protected from further federal drilling and we'll do whatever it takes to stop this reckless, short-sighted action," they said.

California Attorney General Xavier Becerra (D) released his own statement, saying he is "evaluating all of our options" to block Zinke's proposal.

 

COAL PRODUCTION GREW IN 2017: Domestic coal production grew 6 percent in 2017 over the previous year, according to a Rhodium Group analysis of federal data.

The firm found further that employment in the coal industry was up 0.5 percent year-over-year for the first three quarters of 2017.

But demand for coal continues its years-long downward trajectory. Consumption in the United States fell 2.4 percent in 2017 to its lowest point since 1982, Rhodium said.

"The growth in US output was due entirely to higher export demand and slower inventory draws," the firm said in its Thursday report.

 

AROUND THE WEB:

Oregon's Court of Appeals upheld Portland's ban on major expansions of fossil fuel terminals, the Portland Tribune reports.

Brookfield Business Partners agreed Thursday to buy nuclear services company Westinghouse Electric Co. from Toshiba Corp. for $4.6 billion, Reuters reports.

The Pilgrim Nuclear Power Station in Massachusetts shut down Thursday because the winter storm knocked out an external transmission line Platts reports.

In The Hill's opinion section, Paul Bailey with the American Coalition for Clean Coal Electricity argues that the "bomb cyclone" is another reminder of how coal helps the electric grid.

 

IN CASE YOU MISSED IT:

Check out Thursday's stories ...

- Rubio wants offshore drilling ban extended near Florida

- Florida's GOP governor opposes Trump move to expand offshore oil drilling

- Trump proposes massive expansion of offshore drilling

- GAO finds inconsistencies in processing offshore oil testing

 
 

Please send tips and comments to Timothy Cama, tcama@thehill.com. Follow us on Twitter: @Timothy_Cama@thehill

 
 
 
 
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