A Chrome extension for judging ‘trustworthiness,’ the in-store mobile experience & more

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A new AI-powered Chrome extension judges content on its 'trustworthiness'   Jan 5, 2018 by Barry Levine Called Unpartial, it's an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.

From MarTech Today

The MarTech Minute: ANA acquires another division, a former Marketo VP joins a data agency and more.   Jan 5, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

So, what's it like to be a CMO of a marketing-focused business?   Jan 5, 2018 by Scott Vaughan What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.

Taplytics brings the quality of an in-store experience to mobile   Jan 5, 2018 by Robin Kurzer The cloud company says that "magical" mobile experiences will drive higher ROI.

From Marketing Land

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day   Jan 5, 2018 by Andy Taylor Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.

From Around The Web

5 ways voice assistance is shaping consumer behavior, Think with Google

7 Ways to Hack the Instagram Algorithm and Get Way More Views, Ignite Visibility

How Do Brands Regram on Instagram?, Socialbakers

Three reasons why agility works for content creators, not just for techies, Econsultancy

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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The AdWords 2x budget change: How’s it going?

The AdWords 2x budget change: How's it going?   Jan 5, 2018 by Ginny Marvin Search marketers weigh in on their experiences since the change took effect in October.

How to reverse-engineer your online advertising strategy Jan 4, 2018 by Jacob Baadsgaard In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to.

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day Jan 4, 2018 by Andy Taylor Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.

Search marketing to enjoy 'late-stage renaissance,' according to analyst firm Jan 4, 2018 by Greg Sterling Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.

There's nothing stopping climate change deniers from using Google AdWords Jan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine the kinds of ads we see.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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News Alert: Dem hopefuls flock to Iowa

View in your browser     Dem hopefuls flock to Iowa Democrats with White House aspirations are flocking to Iowa.  Sen. Bernie Sanders (I-Vt.), New York City Mayor Bill de Blasio, Rep. Tim Ryan (Ohio), Sen. Amy Klobuchar (Minn.) and Rep. Seth Moulton (Mass.) are among the Democrats who visited the Hawkeye state last year.  Former Maryland Gov. Martin O’Malley dropped in four times, while former Missouri Secretary of State Jason Kander has visited the state on seven occasions in recent months. He also deployed his former campaign manager to Iowa to head up a field office for his voting rights organization.  Locals have been buzzing about a potential appearance by former Vice President Joe Biden, who is expected to come to the state to campaign for Abby Finkenauer, a former staffer who is running for a seat in the Iowa House of Representatives.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.