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2018年1月9日 星期二

News Alert: Trump tax law poised to create windfall for states

 
 
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Trump tax law poised to create windfall for states
When President Trump signed a massive tax overhaul late last month, congressional Republicans celebrated a job accomplished. But the work is just starting for state legislators, who are likely to see hundreds of millions of dollars in new revenue. 

Under the new law, budget analysts say taxpayers who receive a break on their federal forms are actually likely to spend more on their state taxes, unless state legislators act. And that’s setting off contentious fights between those who want to use the money to boost state budgets and those who want to return money to the taxpayers.
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News Alert: Oprah buzz sparks debate about celebrity presidents

 
 
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Oprah buzz sparks debate about celebrity presidents
The idea of a possible presidential run by Oprah Winfrey is raising fresh questions about the degree to which celebrity can — or should — translate into political success.

Winfrey’s powerful speech at the Golden Globes ceremony on Sunday evening triggered speculation that the 63-year-old media mogul could be gearing up for a run against President Trump in 2020.

On one level, a Trump vs. Winfrey race seems too surreal a scenario to take seriously.

But the idea of Trump becoming president in the first place was met with similar disbelief when he entered the race in June 2015, and Winfrey has hinted before at a run.
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Messaging matters—but cross-channel messaging really moves the needle



Digital Marketing Depot

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It's been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there's a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second (or third) marketing channel can boost engagement.

Braze (formerly Appboy) has the full scoop on what cross-channel can mean for engagement—from how each channel drives engagement to what combinations have the biggest lift. Download the white paper to learn more.

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News Alert: GOP anxious with Trump on trade

 
 
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GOP anxious with Trump on trade
Republican senators from farm states are stepping up pressure on President Trump ahead of a key round of trade negotiations scheduled later this month.

These GOP lawmakers are growing increasingly worried that a break with trading partners could reverberate in the 2018 midterm elections. 
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