Marketing Day: WhatsApp Business app, competitive research & more

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WhatsApp officially launches app, profiles for businesses   Jan 18, 2018 by Tim Peterson Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers

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Competitive research: 3 free steps to a better brand strategy Jan 18, 2018 by Sam Welch You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions.

Optimize your holiday marketing dollars – long after the Christmas lights dim Jan 18, 2018 by Jordan Elkind Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

OpenX announces full GDPR compliance ahead of May deadline   Jan 18, 2018 by Robin Kurzer The ad tech provider says it's one of the first global ad exchanges to announce full compliance.

Aligning with sales: Stop saying and start doing in 2018   Jan 18, 2018 by Peter Isaacson Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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Live coverage: House, Senate in scramble as shutdown looms

View in your browser     Live coverage: House, Senate in scramble as shutdown looms A shutdown of the federal government is looming with opposition in the House and Senate to a GOP bill that would keep the government open for another month. Without action by Congress, the government will shut down on Saturday. Bookmark this link for the latest developments. Follow the live coverage here         SPONSORED CONTENT   Healthcare Leadership Council    Seniors Need the Senate to Finish the Job. Urge Your Senator to Repeal the IPAB Today.   Protectmedicarenow.org             Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Update: WHIP LIST: Shutdown looms as Senate lacks votes to pass House spending bill

View in your browser     WHIP LIST: Shutdown looms as Senate lacks votes to pass House spending bill The Senate lacks the votes to pass a House GOP spending bill. Thirty-eight Democrats have come out in opposition to the measure, which is also facing opposition in the House. Three Republicans also say they will vote against the bill, leaving it short of the 60 votes necessary to pass it if it can get through the lower chamber. While it is possible that members could shift their positions, it definitely means the federal government is closer to a shutdown than it has been since a 16-day closure in 2013. Read the full story here         SPONSORED CONTENT   Healthcare Leadership Council    Seniors Need the Senate to Finish the Job. Urge Your Senator to Repeal the IPAB Today.   Protectmedicarenow.org             Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Senate votes to extend NSA spying program

View in your browser     Senate votes to extend NSA spying program The Senate on Thursday passed an extension of a government surveillance program, sending the bill to President Trump's desk. Senators voted 65-34 on the bill, which includes a six-year extension with minimal changes to the National Security Agency (NSA) program. Read the full story here         SPONSORED CONTENT   Healthcare Leadership Council    Seniors Need the Senate to Finish the Job. Urge Your Senator to Repeal the IPAB Today. Protectmedicarenow.org             Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.