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2018年1月19日 星期五

Marketing Day: Loyalty programs, Snapchat news & more

 
 
Featured story
 

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

 

Jan 19, 2018 by Rohit Gupta

Developing a top-notch customer loyalty program is hard -- but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program

 
From Marketing Land
From transaction to companion: Engaging at each level of the consumer journey
Jan 19, 2018 by Davor Sutija

The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

Nearly 80% of consumers would end brand relationship over unauthorized data usage
Jan 19, 2018 by Greg Sterling

SAP study reflects people are selective about what data they'll share and why

 
Snapchat updates app install ads with quicker deep links, deeper analytics
  Jan 18, 2018 by Tim Peterson

Snapchat will automatically create the deep links for brands' app install campaigns and give advertisers a fuller view of their ads' performance.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Preparing for GDPR: How to signal your intent to comply
  Jan 19, 2018 by Robin Kurzer

Self-certification with Privacy Shield is just one way that companies can show that they intend to comply with the sweeping legislation.

 
Incorporating a chatbot? How to put the customer first
  Jan 19, 2018 by Jay Baer

Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the customer first.

 
For Reduxio's CMO, diversity is key to building a winning marketing organization
  Jan 19, 2018 by Amy Gesenhues

Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Cybersecurity Issuewatch Newsletter

 
 
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Cyber world braces for shutdown
 

By Morgan Chalfant

The prospect of a shutdown in Washington appeared likely Friday afternoon, with lawmakers hours away from a midnight deadline to fund the federal government.

The House passed a short-term funding measure Thursday evening that faces larger hurdles in the Senate, where Democrats say they have enough votes to block it in a fight over immigration.

In the event of a shutdown, many federal employees deemed nonessential are furloughed, meaning they can't come to work. Others considered essential are "excepted" and will report to work, but won't be paid right away.

When it comes to cybersecurity, many federal employees are likely to still report to work. For example, more than half of the employees at the Department of Homeland Security's (DHS) cyber and infrastructure protection wing, the National Protection and Programs Directorate, are expected to be exempt from furlough, according to the department's contingency plan.

Still, many agencies are likely to see their information technology and cybersecurity departments pared down during a shutdown, which could potentially negatively impact operations. Each agency has a plan in the event of a shutdown, which is written in consultation with the Office and Management and Budget (OMB) at the White House.

"As agencies continue adding to their networks, like cloud and mobile, they are increasing the attack surface that federal [chief information officers] are mandated to defend from cyberattacks," said James Hayes, vice president of global government affairs at cybersecurity firm Tenable. "Being forced to operate at FY 2017 funding levels, or through a shuttered government, only makes the job of protecting federal networks harder and unnecessarily stalls plans to implement modern IT solutions." 

Lawmakers are also likely to pass another short-term continuing resolution (CR) when they do agree on how to fund the government. Experts and industry representatives have long warned that these short-term funding bills hinder the federal government's ability to invest in information technology and embark on new programs. 

"With the already fragile state of cyber operations at DHS under the current CR, a government shutdown increases the risk factor for the country exponentially with less eyes and ears working an everyday complex threat," James Norton, a former Homeland Security official and expert in cybersecurity, said. "Yes, there will be essential staff still on site but it is a reduced security forces or skeleton staffs that are left to fight fires."

"Cyberattacks will continue with or without a budget, however the risks at non-security agencies are even higher as they are not necessarily prepared to deal with security risk in the cyber world with staffs that may not necessarily be considered essential," Norton added.

Democrats have vowed to oppose any funding bill that does not include a deal on Deferred Action for Childhood Arrivals (DACA), a program that protects illegal immigrants from deportation who entered the country as children.

Following a meeting with President Trump at the White House, Senate Minority Leader Chuck Schumer (D-N.Y.) said Friday afternoon that they had make "progress" but still had "a good number of disagreements" and that a deal had not been reached.

In the event of a shutdown, most committee activity will be suspended in the coming week. The House is scheduled to be out of town, but as of Friday afternoon lawmakers were still hanging around in the event more votes are called.

One effort that will not be affected by a shutdown is Special Counsel Robert Mueller's investigation into Russian interference. The Justice Department confirmed that employees with the special counsel's office are exempt from furlough because their paychecks do not rely on annual appropriations.

Cyber-focused events in Washington next week include an address from CIA Director Mike Pompeo, who is scheduled to speak at the American Enterprise Institute on intelligence and national security challenges on Tuesday.

 

In case you missed them, here are some of our recent pieces:

GOP reps demand release of 'shocking' surveillance memo

Kaspersky files injunction challenging government's software ban

'Steele dossier' firm suspected Trump-Russia money laundering

House votes to restore State cyber office, bucking Tillerson

Senators unveil bipartisan push to deter future election interference

Russian hackers move to new political targets

North Korean hacker group linked to cryptocurrency attacks in South Korea

Researchers identify Android malware that can 'spy extensively'

DHS giving 'active defense' cyber tools to private sector, secretary says

 
 
 
 
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Technology Issuewatch Newsletter

 
 
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The Hill Issuewatch Technology
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Emergency alert system under scrutiny after Hawaii mishap

By Harper Neidig and Ali Breland

Washington is facing another potential shutdown with lawmakers needing to pass a short-term funding bill by Friday at midnight.

If lawmakers manage to keep the government open, they will be able to turn their attention to some pressing tech issues.

The Senate Commerce Committee is slated to hold a hearing on Thursday examining the nation's Wireless Emergency Alert system, following a false missile warning in Hawaii earlier this month.

The panel will hear from Lisa Fowlkes, the FCC's public safety and homeland security bureau chief, as well as representatives from the wireless and broadcasting industries.

The FCC has launched an investigation into the incident in Hawaii, during which residents received a warning on their mobile devices about an incoming ballistic missile attack. The message sparked confusion and panic on the islands. It took nearly 40 minutes for authorities to issue a correction.

Officials said that the incident was a result of human error during a shift change.

FCC Chairman Ajit Pai laid the blame with Hawaii's system.

"We have been in close contact with federal and state officials, gathering the facts about how this false alert was issued," Pai said in a statement a day after the incident.

"Based on the information we have collected so far, it appears that the government of Hawaii did not have reasonable safeguards or process controls in place to prevent the transmission of a false alert," he added.

The House Commerce Committee has also announced plans to hold a hearing with FCC commissioners about the incident in the coming weeks.

"We need to make sure that a mistake like what happened in Hawaii never happens again," the House panel's leaders said in a joint statement. "The upcoming hearing will be an important opportunity to hear from the commissioners as they continue to investigate the incident."

In addition to Thursday's hearing, the Senate Commerce subcommittee on technology, which oversees the FCC, plans to hold a field hearing in Hawaii, at the behest of Sen. Brian Schatz (D-Hawaii), the ranking member on the subcommittee.

The FCC had announced before the incident in Hawaii that it would vote this month on a proposal to overhaul the Wireless Emergency Alert system by allowing authorities to more narrowly target warnings geographically.

On Tuesday at 3:30 p.m. the Senate Armed Services subcommittee on cybersecurity is slated to hold a closed-door hearing on "cyber warfighting policy."

 

Recent stories:

Ex-Uber CEO nets $1.4B as company closes Softbank deal

Apple to allow iPhone users to disable battery slowdowns

Senate votes to extend NSA spying program

House Dems want to give cities the right to build broadband networks

Amazon narrows list to 20 cities for HQ2

Tech trade groups push Trump to allow H1B spouses work

Bipartisan group of senators ask Trump to fund broadband in infrastructure plan

Twitter to inform users exposed to content from Russian accounts

Facebook to investigate Russian interference in Brexit campaign

Democrats search for 51st net neutrality vote

States sue FCC over net neutrality repeal

 
 
 
 
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Finance Issuewatch Newsletter

 
 
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Clock ticks down to funding deadline


By Sylvan Lane

The federal government is hours away from shutting down with lawmakers at odds on a short-term spending bill.

Lawmakers must pass a spending bill before funding for the federal government expires at midnight.

Congress drifted closer to a shutdown late Thursday after the House approved a month-long funding bill on a largely party-line vote.

But Senate Democrats are vowing to block the measure. They oppose the bill because it does not include protections from deportation for so-called Dreamers, immigrants brought to the country illegally as children.

They hope that by taking a hard line, they can force GOP leaders to the negotiating table on immigration and raising discretionary spending caps.

Senate Majority Leader Mitch McConnell (R-Ky.) adjourned the Senate until 11 a.m. Friday without scheduling a vote on the House measure, giving lawmakers just 13 hours to reach a deal to avert a shutdown.

A Senate vote to advance the House funding bill is expected to fail, with Democrats and some Republicans lining up against the measure. McConnell needs 60 votes to overcome a Democratic filibuster and pass a bill.

Despite the time crunch, the blame game was ramping up, with Republicans and Democrats pointing fingers at each other over the looming shutdown.

Senate Democratic Leader Charles Schumer (N.Y.) met with President Trump on Friday in hopes of brokering a deal.

But after the meeting, Schumer said they had made progress but there was still no deal. "We made some progress but we still have a good number of disagreements. The discussion will continue," Schumer told reporters outside the Capitol.

Republicans have tried to ramp up pressure on Dems, noting that the House-passed short term bill also extends funding for the Children's Health Insurance Program (CHIP) for six years and would delay three unpopular ObamaCare taxes.

But Democrats want assurances on immigration reform.

A senior Democratic aide said Senate Majority Leader Mitch McConnell (R-Ky.) won't have "near enough" votes to pass the four-week stopgap though.

"We want Republicans to need to negotiate," said the aide.

Both sides on Friday were bracing for the looming shutdown.

White House Office of Management and Budget Director Mick Mulvaney said Friday that if the government shuts down, it won't be as bad as 2013. He accused the Obama administration of taking actions to make the shutdown worse for the public.

Mulvaney said "the Obama administration weaponized the shutdown in 2013" for political purposes by closing popular attractions like national parks. He said the Trump administration isn't planning to do the same.

Despite his pledge, Mulvaney, though, struggled to name ways the shutdown would be different than 2013.

Government shutdowns are rare, especially when one party controls both chambers of Congress and the White House. The last shutdown was in 2013 and lasted 17 days.

If a shutdown happens, many major federal responsibilities, like sending Social Security checks and operating the military, would continue. Each federal agency has a shutdown plan, written in consultation with the OMB, and the administration would have some wiggle room in what it does.

In general, government operations and employees deemed "essential," like those in the military and law enforcement, would continue to report to work. It's a label that applies to more than half of the 2.1 million or so non-postal federal employees.

Those workers would still get paid, but not until after the shutdown ends.

During the 2013 shutdown, 850,000 individuals were furloughed per day, according to the OMB.

If the government doesn't shutdown, the Senate is slated to be in session in the coming week.

The Senate Banking Committee is planning to hold a confirmation hearing for three important financial regulatory nominees. The panel will grill Jelena McWilliams, Trump's nominee for chair of the Federal Deposit Insurance Corporation; Marvin Goodfriend to be a governor of the Federal Reserve board; and Thomas Workman to be the Financial Stability Oversight Council member representing the insurance industry.

 

Recap the week with Overnight Finance:

Tuesday: Lawmakers see shutdown odds rising | Trump calls for looser rules for bank loans | Consumer bureau moves to revise payday lending rule | Trump warns China on trade deficit

Wednesday: Shutdown drama grips Capitol | White House backs short-term spending bill | Mulvaney begins consumer bureau shake-up

Thursday: Latest as shutdown looms | House Freedom Caucus may have deal with GOP leaders | Senate Dems look to force McConnell to negotiate | Whip list - Tight vote in Senate | Trump baffles GOP with tweet

 

Today's stories:

 
 

Write us with tips, suggestions and news: slane@thehill.com, vneedham@thehill.com, and njagoda@thehill.com. Follow us on Twitter: @SylvanLane, @VickofTheHill, and @NJagoda.

 
 
 
 
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