Marketing Day: Loyalty programs, Snapchat news & more

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Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018   Jan 19, 2018 by Rohit Gupta Developing a top-notch customer loyalty program is hard -- but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program

From Marketing Land

From transaction to companion: Engaging at each level of the consumer journey Jan 19, 2018 by Davor Sutija The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

Nearly 80% of consumers would end brand relationship over unauthorized data usage Jan 19, 2018 by Greg Sterling SAP study reflects people are selective about what data they'll share and why

Snapchat updates app install ads with quicker deep links, deeper analytics   Jan 18, 2018 by Tim Peterson Snapchat will automatically create the deep links for brands' app install campaigns and give advertisers a fuller view of their ads' performance.

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Preparing for GDPR: How to signal your intent to comply   Jan 19, 2018 by Robin Kurzer Self-certification with Privacy Shield is just one way that companies can show that they intend to comply with the sweeping legislation.

Incorporating a chatbot? How to put the customer first   Jan 19, 2018 by Jay Baer Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the customer first.

For Reduxio's CMO, diversity is key to building a winning marketing organization   Jan 19, 2018 by Amy Gesenhues Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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