Performance marketing tools, push notifications & marketing operations 2.0

Featured story

Side by side: Comparing two performance marketing tools/agencies   Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

From MarTech Today

With push notifications, there's always room for improvement   Jan 24, 2018 by Kristin Cronin Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.

Marketing operations 2.0: Defining the new organizational structure   Jan 24, 2018 by Debbie Qaqish What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.

From Marketing Land

Will AMP improve your rankings? How to set up an AMP test   Jan 24, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.

How AI can uncover new insights and drive SEO performance   Jan 24, 2018 by Jim Yu Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior

Google AdSense adds style automation for native in-feed ads   Jan 23, 2018 by Ginny Marvin The new option aims to match the look and feel of a publisher's feed automatically.

From Around The Web

AR: Lessons learned so far and where the tech could be headed, Mobile Marketer

4 Ways a Knowledge Management System Helps Align Your Strategy, Marketo

7 Ways to Make Vendor Technology Demonstrations More Useful, CMS Wire

The Email Marketer's Guide to GDPR, ADA, and CAN-SPAM, Movable Ink Blog

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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News Alert: Six months in, Kelly emerges as policy force

View in your browser     Six months in, Kelly emerges as policy force When John Kelly was brought in six months ago to be President Trump’s second chief of staff, his mission was clear: bring order to a White House plagued by infighting and leaks. The four-star Marine general quickly established a new way of doing business in the West Wing, positioning himself as the chief gatekeeper to Trump. But in the ensuing months, Kelly’s influence has grown beyond deciding who gets access to the president. Lawmakers say he’s also a force behind the scenes, pushing Trump to stick to his campaign vows — particularly on immigration, his signature campaign issue. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Live Webinar - "The 5 Big Disruptions to Marketing in 2018"

On February 8th, join us for the 2018 update to Scott Brinker's highly popular webinar on the disruptions affecting today's marketers. Building off the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years. Register Here! During this webinar, we'll dive into the following areas: Marketing's cross-organizational role in governing customer experience Distributing innovation with 'citizen' developers, analysts, and integrators Marketing operations and technology management in a "post-platform" world Risks of "vertical competition" from walled gardens, ISPs, and governments Conversational interfaces as the most promising new digital touchpoints Speakers: Scott Brinker, Editor, chiefmartec.com and Program Chair, MarTech conference Sponsored by: Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us

 

News Alert: 11 people who will shape the immigration debate

View in your browser     11 people who will shape the immigration debate With two weeks to go before government funding expires, the fate of the Deferred Action for Childhood Arrivals (DACA) program is at the forefront of the fight to prevent another shutdown. The White House said Wednesday it will issue a framework next week laying out the four pillars demanded by President Trump, combining DACA protections with tougher border security and efforts to reduce family migration and eliminate the diversity visa lottery. Here are eleven people who will shape that debate: Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.