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2018年3月8日 星期四

SourceMedia adds dynamic native ads, Quora’s ad pixel supports multi-event conversion tracking & BlackBerry sues Facebook over patents

 
 
Featured story
 

Swift shifts in marketing spend aren't enough to stem the Amazonian tide

 

Mar 7, 2018 by Mike Sands

Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.

 
From MarTech Today
 
SourceMedia moves into dynamic native ads
  Mar 7, 2018 by Barry Levine

The publisher is launching three types of native ads designed to move a B2B buyer along the buying funnel.

From Marketing Land
 
Quora's ad pixel now supports multi-event conversion tracking
  Mar 7, 2018 by Ginny Marvin

Advertisers can also now get view-through conversion data.

 
BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
  Mar 7, 2018 by Greg Sterling

The company may be trying to force Facebook to negotiate a licensing deal.

 
Analytics 360 Suite customers can now set up 'user groups' in Google Analytics
  Mar 7, 2018 by Ginny Marvin

User groups can help streamline the process of aligning account permissions across teams.

 
Expect only the best at MarTech next month
  Mar 7, 2018 by Scott Brinker

MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you'll learn from their real-world experiences.

 
 

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose

Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

 

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News Alert: Rohrabacher under fire over Russia ties

 
 
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Rohrabacher under fire over Russia ties
Rep. Dana Rohrabacher’s (R-Calif.) ties to Russia have become a flashpoint as the longtime congressman faces his toughest reelection to date.

Rohrabacher, who’s represented Orange County for nearly 30 years, has long been considered one of the most pro-Russia members of Congress. But recent developments in special counsel Robert Mueller’s investigation into Russia’s election interference have again put the spotlight on that relationship as Rohrabacher fights for his seat.
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News Alert: House Republicans warming to Senate deal on Dodd-Frank

 
 
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House Republicans warming to Senate deal on Dodd-Frank
House Republicans are warming up to a Senate bill that would loosen the banking rules put in place after the financial crisis.

The Senate is poised this week to pass the most significant changes to the Dodd-Frank Act since it became law in 2010. The bill has the support of more than a dozen Democrats, making it one of the few measures with a chance to become law this year.

With the GOP searching for accomplishments to tout ahead of the midterm elections, House conservatives who once derided the Senate bill are taking a second look, suggesting they may be open to compromise.
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