SourceMedia adds dynamic native ads, Quora’s ad pixel supports multi-event conversion tracking & BlackBerry sues Facebook over patents

Featured story

Swift shifts in marketing spend aren't enough to stem the Amazonian tide   Mar 7, 2018 by Mike Sands Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.

From MarTech Today

SourceMedia moves into dynamic native ads   Mar 7, 2018 by Barry Levine The publisher is launching three types of native ads designed to move a B2B buyer along the buying funnel.

From Marketing Land

Quora's ad pixel now supports multi-event conversion tracking   Mar 7, 2018 by Ginny Marvin Advertisers can also now get view-through conversion data.

BlackBerry sues Facebook, claims messaging apps infringe on multiple patents   Mar 7, 2018 by Greg Sterling The company may be trying to force Facebook to negotiate a licensing deal.

Analytics 360 Suite customers can now set up 'user groups' in Google Analytics   Mar 7, 2018 by Ginny Marvin User groups can help streamline the process of aligning account permissions across teams.

Expect only the best at MarTech next month   Mar 7, 2018 by Scott Brinker MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you'll learn from their real-world experiences.

From Around The Web

8 Ways to Measure Chatbot Program Success, CMS Wire

Google adds a video voicemail feature to its Duo messaging app, The Verge

Introducing Video Chat in Messenger Lite, Facebook Newsroom

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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