Google’s steps toward GDPR, the value of marketing operations & using nofollow on your site

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Google's steps toward GDPR surrounded by questions   Mar 23, 2018 by Barry Levine The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.

From MarTech Today

For all the procrastinators, here's some GDPR triage   Mar 23, 2018 by Barry Levine If you've been slow to comply with the EU's personal data requirements — or if you don't know where to begin — here are a few suggestions.

The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more   Mar 23, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

How the C-suite benefits from a strategic marketing operations function   Mar 23, 2018 by Debbie Qaqish Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.

Report: EU to introduce amendments extending consumer protections to free services such as Gmail and Facebook   Mar 23, 2018 by Robin Kurzer Services that use consumer data as payment would be subject to penalties in line with GDPR.

Marketers, here's how to understand what's really behind your mobile ad visits metric   Mar 23, 2018 by Gladys Kong Contributor Gladys Kong demystifies store visits metrics and the various ways they're compiled, so you know the important questions to ask your vendors.

From Marketing Land

Facebook quietly removes ad filter to target users based on their relationship preferences   Mar 23, 2018 by Amy Gesenhues A Facebook executive says the decision to remove the "interested in" filter from its ad platform was based on feedback from outside experts.

Stop! Think twice before using nofollow on your website   Mar 23, 2018 by Patrick Stox Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.

Snapchat bulks up location-based ad targeting & launches in-store analytics tool   Mar 22, 2018 by Amy Gesenhues Advertisers can now target ads based on a radius around a specific geographic point, or a location type — like a beach, movie theater, or university.

From Around The Web

The Three Issues Keeping Brands From Going All-In On Podcast Advertising, AdExchanger

Twitch vs YouTube: Which Platform Is Best For Influencers?, MediaKix

What 'data' competencies does a modern marketing function need?, Econsultancy

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