Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & more

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Reaction: Advertisers cautiously optimistic after Facebook says it's pulling third-party targeting data   Mar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as regulation pressures mount.

From Marketing Land

Facebook's removing third-party targeting data: What marketers need to know   Mar 30, 2018 by Ginny Marvin Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when.

How to turn video into sales: SMX West recap   Mar 30, 2018 by Ginny Marvin From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.

The rise of passive opt outs: Four ways to boost engagement   Mar 30, 2018 by Kyle Henderick Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again.

Apple iOS 11.3: Business Chat and privacy as a marketing tool   Mar 29, 2018 by Greg Sterling Amid a number of new features, these two could have the most impact.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more   Mar 30, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Helpshift unveils AI designed for customer service   Mar 30, 2018 by Barry Levine Its new SensAI is designed for messaging-based customer service.

In eBay's DOOH campaign, the weather plays a starring role   Mar 30, 2018 by Barry Levine This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages.

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)   Mar 30, 2018 by Scott Vaughan Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads   Mar 30, 2018 by Robin Kurzer The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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