SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

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Waze launches 'Local' ads primarily aimed at SMBs and franchises   Mar 28, 2018 by Greg Sterling Waze has 100 million active users who spend an average of 11 hours per month in the app.

From Search Engine Land

To make every conversion count, count every conversion   Mar 28, 2018 by Matt Lawson Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.

You can now add your business description in Google My Business   Mar 28, 2018 by Barry Schwartz Add a business description to your local knowledge panel in Google My Business.

Google adds air quality data in search results   Mar 28, 2018 by Barry Schwartz Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle   Mar 28, 2018 by Barry Schwartz The 18th century writer of 'The Art of Cookery Made Plain and Easy' is featured with a special Google logo.

Bing Ads Editor getting support for account level ad extensions   Mar 28, 2018 by Ginny Marvin Initial support is limited to callout extensions.

Delivering optimized media-rich content for mobile   Mar 28, 2018 by Sponsored Content: Cloudinary We all know the adage, "A picture is worth a thousand words," meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today's always-on digital age.

From Marketing Land

Report: Facebook on lobbyist hiring spree   Mar 28, 2018 by Greg Sterling Facebook is reportedly already third in lobbying spending after Alphabet and Amazon.

Google Surveys now available in more than 50 countries   Mar 28, 2018 by Amy Gesenhues Companies can use the free or enterprise paid version to collect consumer insights in more countries.

4 ways brands can win the digital shelf in 2018   Mar 28, 2018 by Andrew Waber Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want.

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console   Mar 28, 2018 by Michelle Robbins SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

Search News From Around The Web

Conductor Partners with LinkResearchTools to Improve Site Performance, Conductor

A Better cognitiveSEO Is Now Live. Huge Speed & Design Improvements, cognitiveseo.com

Google's Mobile First Indexing Unrelated To Weekend Algorithm Update, Search Engine Roundtable

Google: Calculating Amount of PageRank in a Link, The SEM Post

How to Successfully Plan and Execute a Seasonal Adwords Campaign, SEM Rush

Optimising PDFs for SEO, Hallam Internet

Pinterest Slapped By Google ( No! You Will NOT Build a Wall! ), PotPieGirl.com

Recruiting gets easier with candidate discovery in Hire by Google, Google Blog

Why we changed so many things in the 7.0 update, Yoast

YouTube SEO: Reverse Engineering YouTube Search, Briggsby

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