SearchCap: Bing Ads CPC, SEO platforms & software & search volume

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No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns   Mar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices."

From Search Engine Land

Bing Ads brand CPC taking the elevator — up   Mar 29, 2018 by Andy Taylor Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.

Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?   Mar 29, 2018 by Search Engine Land The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.

Compare 16 leading SEO platforms   Mar 29, 2018 by Digital Marketing Depot SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization?

From Marketing Land

Unleash the power of 1st and 3rd party data Mar 29, 2018 by Digital Marketing Depot First-party data is a marketer's most valuable data asset, but effective marketing strategies require more.

Programmatic performance marketing (aka affiliate marketing) questions and answers Mar 29, 2018 by Kevin Lee Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.

Facebook booting data brokers, simplifying privacy tools to bolster user confidence Mar 29, 2018 by Greg Sterling The company is turning off 'Partner Categories' and adding privacy shortcuts.

Instagram makes Stories advertising easier with automatic full-screen support Mar 29, 2018 by Greg Finn No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.

Twitter emoji ad targeting is still new territory for some brands Mar 29, 2018 by Amy Gesenhues After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers.

Search News From Around The Web

47 TakeAways from Google's John Mueller's AMA on Reddit, Bill Hartzer

8 B2B SEO Tools to Improve Rankings & Dominate Search Results, komarketing.com

Creating a Seamless Pre- to Post-Click Experience, PPC Hero

Google March 28th Algorithm Ranking Updates & Tweaks, Search Engine Roundtable

Google's piracy filter nixes 'Kodi' from autocomplete search results, Engadget

How to stay up-to-date on SEO, State of Digital

How to use Yoast SEO to write an awesome meta description, Yoast

Still Using Google's Keyword Planner? Your Time May Be Up., SuccessWorks

Why Google Is Rewriting Your Page Titles For SEO, Conductor

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