Google expands third-party expansions, Connatix launches Stories for Publishers & using HTML for B2B emails

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Google announces third-party measurement expansions with MRC, Nielsen, comScore   Mar 22, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as GDPR.

From MarTech Today

Connatix launches Stories for Publishers to bring native Story units to mobile sites   Mar 22, 2018 by Ginny Marvin Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue.

Omnichannel Personalization at Scale: How leading brands drive sales across channels   Mar 22, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they're on.

Overcoming marketing's 5 deadly fears   Mar 22, 2018 by Matt Zilli To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.

From Marketing Land

B2B emails: To HTML or not to HTML?   Mar 22, 2018 by Len Shneyder Contributor Len Shneyder settles the question once and for all.

You can now send money via Google Assistant   Mar 22, 2018 by Greg Sterling You'll be able to say "Hey Google, send $100 to Sergei."

From Around The Web

Blockchain Basics: What Digital Marketers Should Know, MarketingProfs

Google Chrome's next update will finally block autoplay videos that have sound, The Verge

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