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2018年3月26日 星期一

Marketing Day: Facebook crisis, measuring ROI & more

 
 
Featured story
 

Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

 

Mar 26, 2018 by Greg Sterling

Despite the outrage, it's unlikely that Congress will actually do anything.

 
From Marketing Land
 
Forecast: Digital advertising pulling away from TV on global basis
  Mar 26, 2018 by Greg Sterling

By 2020, digital advertising to command 44.6 percent of total ad revenue.

 
After a week of crisis and mea culpas from Facebook, assessing the threats and exposure
  Mar 26, 2018 by Greg Sterling

There are five threats, some more real than others.

 
Tips for measuring marketing impact to prove ROI
  Mar 26, 2018 by Kristie Colby

Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.

 
Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected
  Mar 23, 2018 by Ginny Marvin

Researchers were able to infer attributes of individuals using the tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
MarTech salary survey results — See how yours compares
  Mar 26, 2018 by Digital Marketing Depot

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals.

 
MarTech Today: Google's steps toward GDPR, the value of marketing operations & using nofollow on your site
  Mar 26, 2018 by Barry Levine

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

 
All About the GDPR
  Mar 26, 2018 by Sponsored Content: CallTrackingMetrics

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well.

 
For all the procrastinators, here's some GDPR triage
  Mar 23, 2018 by Barry Levine

If you've been slow to comply with the EU's personal data requirements — or if you don't know where to begin — here are a few suggestions.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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