Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & more

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Report: Facebook on lobbyist hiring spree   Mar 28, 2018 by Greg Sterling Facebook is reportedly already third in lobbying spending after Alphabet and Amazon.

From Marketing Land

Google Surveys now available in more than 50 countries   Mar 28, 2018 by Amy Gesenhues Companies can use the free or enterprise paid version to collect consumer insights in more countries.

4 ways brands can win the digital shelf in 2018   Mar 28, 2018 by Andrew Waber Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want.

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console   Mar 28, 2018 by Michelle Robbins SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

ContentSquare's new integration with Adobe Analytics lets marketers know which page elements perform best   Mar 28, 2018 by Barry Levine The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe's marketing tools.

Know the facts (and avoid the myths) of martech   Mar 28, 2018 by Scott Brinker Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don't get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that's what you really want, right?

Using mobile location data to improve bank marketing results: A how-to guide   Mar 28, 2018 by Michael Della Penna Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.

Salesforce invests in email capabilities with new Content Block SDK for email marketing   Mar 28, 2018 by Robin Kurzer The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.

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