Outbrain adds video ads, ContentSquare integrates with Adobe Analytics & location data for financial services

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ContentSquare's new integration with Adobe Analytics lets marketers know which page elements perform best   Mar 28, 2018 by Barry Levine The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe's marketing tools.

From MarTech Today

Outbrain partners with Telaria to offer video ads Mar 28, 2018 by Barry Levine The content discovery platform said this is its first ongoing offering of outstream video ads.

Know the facts (and avoid the myths) of martech   Mar 28, 2018 by Scott Brinker Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don't get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that's what you really want, right?

Using mobile location data to improve bank marketing results: A how-to guide Mar 28, 2018 by Michael Della Penna Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.

Salesforce invests in email capabilities with new Content Block SDK for email marketing Mar 28, 2018 by Robin Kurzer The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.

Delivering optimized media-rich content for mobile Mar 28, 2018 by Sponsored Content: Cloudinary How to deliver visually rich user experiences on mobile without dragging down page performance.

From Marketing Land

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console   Mar 28, 2018 by Michelle Robbins SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

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