Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

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Facebook booting data brokers, simplifying privacy tools to bolster user confidence   Mar 29, 2018 by Greg Sterling The company is turning off 'Partner Categories' and adding privacy shortcuts.

From Marketing Land

Unleash the power of 1st and 3rd party data Mar 29, 2018 by Digital Marketing Depot First-party data is a marketer's most valuable data asset, but effective marketing strategies require more.

Programmatic performance marketing (aka affiliate marketing) questions and answers Mar 29, 2018 by Kevin Lee Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.

Instagram makes Stories advertising easier with automatic full-screen support Mar 29, 2018 by Greg Finn No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.

Twitter emoji ad targeting is still new territory for some brands Mar 29, 2018 by Amy Gesenhues After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers.

LinkedIn is rolling out native video advertising & video for Company Pages   Mar 29, 2018 by Robin Kurzer Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

BIMI launches to add trusted logos to emails   Mar 29, 2018 by Barry Levine The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.

Programmatic, branding, and what companies are missing: An interview with IAB's Patrick Dolan   Mar 29, 2018 by Blaise Lucey From a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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