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2018年3月30日 星期五

BIMI adds logos to emails, LinkedIn’s native video ads & an interview with IAB’s president

 
 
Featured story
 

Programmatic, branding, and what companies are missing: An interview with IAB's Patrick Dolan

 

Mar 29, 2018 by Blaise Lucey

From a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.

 
From MarTech Today
 
BIMI launches to add trusted logos to emails
  Mar 29, 2018 by Barry Levine

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.

 
LinkedIn is rolling out native video advertising & video for Company Pages
  Mar 29, 2018 by Robin Kurzer

Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.

From Marketing Land
 
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
  Mar 29, 2018 by Greg Sterling

The company is turning off 'Partner Categories' and adding privacy shortcuts.

 
Programmatic performance marketing (aka affiliate marketing) questions and answers
  Mar 29, 2018 by Kevin Lee

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.

 
Unleash the power of 1st and 3rd party data
  Mar 29, 2018 by Digital Marketing Depot

First-party data — it's what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones. 

 
 

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose

Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

 

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