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2018年3月23日 星期五

SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

 
 
Featured story
 

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

 

Mar 23, 2018 by Greg Sterling

Publishers are being asked to manage the consent process on behalf of Google.

 
From Search Engine Land
 
AdWords now shows ad version history
  Mar 22, 2018 by Ginny Marvin

Compare old ad variations in the new AdWords interface.

 
The power of podcasting: How to boost your reputation and search engine rankings
  Mar 23, 2018 by Sherry Bonelli

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

 
Proposed EU consumer rules to force 'marketplaces' to reveal 'default ranking criteria'
  Mar 23, 2018 by Greg Sterling

Penalties will be stronger, and there will be an individual right of action.

 
The new Google AdWords interface is coming soon. Are you ready?
  Mar 23, 2018 by Mona Elesseily

Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.

 
Community Corner: Spotlight on Search Engine Land Award Winner DAC Group
  Mar 23, 2018 by Amy Gesenhues

An interview series highlighting 2017's award winners: A look at the work they accomplished and the results they achieved.

 
Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St. Patrick's Day
  Mar 23, 2018 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
How machine learning gives search and digital marketers an advantage
  Mar 23, 2018 by Digital Marketing Depot

This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology.

 
Giants collide: Google's impending showdown with Amazon
  Mar 22, 2018 by Andreas Reiffen

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.

From Marketing Land
 
Why marketers finally stopped talking about ABM (and started practicing it)
  Mar 23, 2018 by Peter Isaacson

Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.

 
Brands strive for authenticity as audiences turn a skeptical eye toward ads
  Mar 23, 2018 by Peter Minnium

Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.

 
Giants collide: Google's impending showdown with Amazon
  Mar 23, 2018 by Andreas Reiffen

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.

 
What's different about digital marketing in the cannabis industry?
  Mar 23, 2018 by Brett Middleton

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.

 
Google Ad Grants changes and your PPC strategy: Where to go from here
  Mar 23, 2018 by Pauline Jakober

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.

 
SEO Ranking factors panel: SMX West session recap
  Mar 22, 2018 by Eric Enge

Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.

 
Snapchat bulks up location-based ad targeting & launches in-store analytics tool
  Mar 22, 2018 by Amy Gesenhues

Advertisers can now target ads based on a radius around a specific geographic point, or a location type — like a beach, movie theater, or university.

 
Facebook quietly removes ad filter to target users based on their relationship preferences
  Mar 23, 2018 by Amy Gesenhues

A Facebook executive says the decision to remove the "interested in" filter from its ad platform was based on feedback from outside experts.


 
 

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