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2018年4月3日 星期二

SearchCap: Google’s AMP Project, John Harrison Google doodle & more

 
 
Featured story
 

Google's AMP Project announces new consent component ahead of GDPR compliance deadline

 

Apr 3, 2018 by Michelle Robbins

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.

 
From Search Engine Land
 
Learn the benefits of pay-per-call for affiliate marketing
  Apr 3, 2018 by Digital Marketing Depot

Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers — continue to grow in popularity. It is projected that affiliate marketing spending in the US alone will exceed $5.3 billion this year, up from $4.7 billion last year.

 
How to use the Knowledge Graph for higher rankings
  Apr 3, 2018 by Ryan Shelley

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.

 
John Harrison Google doodle honors man who invented marine chronometer 283 years ago
  Apr 3, 2018 by Amy Gesenhues

The self-taught clockmaker invented a device that helped sailors gauge their latitude and longitude at sea.

 
Google's Ben Gomes expands role to head all of search amid leadership shuffle
  Apr 2, 2018 by Michelle Robbins

Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes

From Marketing Land
Much ado about data
Apr 3, 2018 by David Rodnitzky

Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.

MarTech salary survey results — See how yours compares
Apr 3, 2018 by Digital Marketing Depot

Check out the results of the martech salary survey, produced in conjunction with Chiefmartec.com.

Study captures new consumer 'hierarchy of needs' facing brands
Apr 3, 2018 by Greg Sterling

The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized.

Facebook expands A/B ad-testing capabilities & adds reporting features
Apr 3, 2018 by Amy Gesenhues

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

Everything old is new again: How some traditional brands have used martech to support growth
Apr 3, 2018 by Robin Kurzer

The key to a successful transformation proves to be a focus on core values.


 
 

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Moshiach's Meal: What, Why and How?

Chabad.org
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Your Questions
Is the Afikoman Hunt Overrated?

Is the Afikoman Hunt Overrated?

Is the Afikoman supposed to be such a focus? What are we teaching our kids?

By Aron Moss

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Why Were the Israelites Still Afraid of Pharaoh?

Why Were the Israelites Still Afraid of Pharaoh?

The Jews are standing in the shadow of a huge, clearly supernatural pillar of fire. Why are they still afraid?

By Mendel Adelman

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Why We Don’t Peek During Birkat Kohanim (the Priestly Blessing)

Why We Don't Peek During Birkat Kohanim (the Priestly Blessing)

by Yehuda Shurpin

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Feature
Sefirat HaOmer

Sefirat HaOmer

Counting of the Omer

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Looking Ahead
Moshiach's Meal: What, Why and How

Moshiach's Meal: What, Why and How

Following a tradition instituted by the Baal Shem Tov, Jews all over the world celebrate the waning hours of Passover with Moshiach's Meal

Read
 

Video
How Handmade Matzah Survived the Industrial Revolution

How Handmade Matzah Survived the Industrial Revolution

Watch (1:49)
 
Moshiach Myths and Misconceptions

Moshiach Myths and Misconceptions

What Does Judaism Really Believe?

By Simon Jacobson

Watch (43:07)
 

Essay
The ‘R Word,’ the ‘D Word’ and the Exodus

The 'R Word,' the 'D Word' and the Exodus

By Jonah S.C. Muskat-Brown

Read
 

Story
Saved by Leeches (and Faith)

Saved by Leeches (and Faith)

The husband laughed bitterly. "See?" he said, "You spent all that time and money to visit your rebbe, and he gave you the most useless advice. How are leeches going to bring us the funds we so desperately need?"

By Menachem Posner

Read
 

Lifestyle
Kosher-For-Passover Potato Starch Fried Chicken Shnitzel

Kosher-For-Passover Potato Starch Fried Chicken Shnitzel

By Miriam Szokovski

Read
 



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