Adobe rains announcements, Decibel’s Digital Experience Score & IAB Tech Lab’s guidelines for OTT ads

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Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally   Apr 3, 2018 by Robin Kurzer The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network "wanted to extend privacy guarantees worldwide in spirit."

From MarTech Today

Adobe rains down announcements for its Experience Cloud   Apr 3, 2018 by Barry Levine At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services

Decibel launches a Score for digital experience   Apr 3, 2018 by Barry Levine The new platform tracks behavior and 'states of mind' to arrive at a number from 1 to 10, as a new kind of experiential KPI.

IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience   Apr 3, 2018 by Robin Kurzer The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.

Smart marketing still hinges on humanity, not technology   Apr 3, 2018 by Mike Sands As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.

Facebook's new Custom Audiences permission tool will require user consent confirmation   Apr 3, 2018 by Amy Gesenhues The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

From Marketing Land

MarTech salary survey results — See how yours compares   Apr 3, 2018 by Digital Marketing Depot MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two.

Facebook's new Custom Audiences permission tool will require user consent confirmation   Apr 2, 2018 by Amy Gesenhues The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

From Around The Web

Instagram suddenly chokes off developers as Facebook chases privacy, TechCrunch

Buyer Intent Data: Your Secret to Great B2B Leads, MarketingProfs

With 360 Degree Photos and HD Quality Video, Messenger Gets Even More Visual, Facebook Newsroom

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News Alert: A year in, Trump’s pick makes waves at high court

View in your browser     A year in, Trump’s pick makes waves at high court Nearly one year into his tenure, Neil Gorsuch seems to be having the time of his life. The Supreme Court’s newest justice is reveling in his role, diving into arguments with gusto and so far fulfilling the expectation that he would be a rock-ribbed conservative in the mold of his predecessor, the late Antonin Scalia. In doing so, he’s shaken up the dynamics of the highest court in the land. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

MarTech Today's Integration Platform as a Service (iPaaS) report - check it out!

Everything you need to know about Integration Platform as a Service Martech Today's all new "Integration Platform as a Service (iPaaS): A Marketer's Guide" examines the market for Integration Platform as a Service tools and what you should expect when implementing this software into your business. This 52-page report is your source for the latest trends, opportunities and challenges facing the market for iPaaS tools as seen by industry leaders, vendors and their customers.  Included in the report are profiles of 16 leading iPaaS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.  Topics covered include: Trends driving the adoption of iPaaS tools Does your company need iPaaS tools? Capabilities  What you should look for Cost of implementation Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us

 

News Alert: Expanding map creates tough choices for GOP

View in your browser     Expanding map creates tough choices for GOP The House GOP’s campaign arm is facing tough choices about where to shift precious resources in the midterm elections, as Republicans desperately try to stave off a potential blue wave this November. The National Republican Congressional Committee (NRCC) must decide how much focus should be placed on competitive and Democratic-leaning districts that Hillary Clinton carried — or if the party should put more energy into protecting solid GOP seats that could be in danger if a wave materializes this fall. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.