GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers

Featured story

How Salesforce and Demandbase are handling GDPR for B2B   Apr 6, 2018 by Barry Levine Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.

From MarTech Today

The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate   Apr 6, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

How the acceleration of AI will drive digital transformation: Automation and personalization   Apr 6, 2018 by Jim Yu Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.

Survey: Chasm exists between brands and consumers on data privacy   Apr 6, 2018 by Greg Sterling Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.

From Marketing Land

Get the MarTech Guide to GDPR here   Apr 6, 2018 by Marketing Land The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea?

Facebook & Instagram ads granted accreditation by the Media Rating Council   Apr 5, 2018 by Amy Gesenhues Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.

From Around The Web

How to succeed with creative vertical video on Instagram, Econsultancy

LinkedIn Pulse: A Complete Guide (+ Examples), Kissmetrics

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News Alert: Worried GOP views Trump trade war with angst

View in your browser     Worried GOP views Trump trade war with angst Republican lawmakers are returning to Washington this week with their eyes focused on an escalating trade war with China that has roiled the stock market and put them on edge over the economy and this fall’s midterms. Congressional aides say Trump’s tariffs will be the hot topic of conversation at party caucus meetings this week, even as they wonder what leverage they can exert on a president who vowed to put his stamp on trade. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

New for 2018 - Enterprise SEO platforms: 16 vendors profiled

Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.  Included in the report are profiles of 16 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.  Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us

 

News Alert: Zuckerberg set for trial by fire in first testimony

View in your browser     Zuckerberg set for trial by fire in first testimony Facebook CEO Mark Zuckerberg is facing the biggest political test of his career as he prepares to testify in back-to-back congressional hearings on Tuesday and Wednesday. The stakes couldn’t be higher for both Zuckerberg, 33, and his company, with the public and members of Congress demanding answers about Facebook’s privacy practices in the wake of the Cambridge Analytica scandal. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.