Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more

Featured story

Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us   Apr 11, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.

From Marketing Land

Closing the deal with in-store customers Apr 11, 2018 by Davor Sutija After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.

Best practices for customer data strategies and identity resolution Apr 11, 2018 by Digital Marketing Depot Live Webinar: Thursday, April 26, at 1:00 PM ET (10:00 AM PT)

Facebook confronts class action lawsuit on behalf of 70M users Apr 11, 2018 by Greg Sterling The central claim is that Facebook profited from the transfer of user data without consent.

Native will dominate display spending in 2018 Apr 11, 2018 by Greg Sterling Mobile, social media and Amazon are the major growth drivers.

Oracle adds clouds for analytics, segmentation and loyalty   Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company's first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Grabbr employs blockchain tech to lock-record its social sharing   Apr 11, 2018 by Barry Levine The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric.

A panda named Genius joins this world to boost a new IMAX movie   Apr 11, 2018 by Barry Levine The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.

Where software innovation is needed today: Martech   Apr 11, 2018 by Rob Rasko While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.

Study: Exposure to viewable ads drove a 53% increase in store visits   Apr 11, 2018 by Greg Sterling Viewable ad impressions translate directly into store visits and sales.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Breaking News: Third top national security aide to leave White House

View in your browser     Third top national security aide to leave White House Deputy national security adviser Nadia Schadlow has resigned, as new national security adviser John Bolton seeks to reshape his team. Schadlow is the third high-ranking national security official to exit or be pushed out of the White House since Bolton took over on Monday. Read the full story here         SPONSORED CONTENT   Join Jump$tart April 12 for Financial Literacy Hill Day. Free buffet lunch sponsored by GM Financial, Intuit Financial Freedom Foundation, Lending Tree, SIFMA Foundation, SunTrust and Visa. http://jumpstart.org/hillday18             Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Senate panel moves to take up bill protecting Mueller

View in your browser     Senate panel moves to take up bill protecting Mueller The Senate Judiciary Committee is moving forward with legislation to limit President Trump's ability to fire special counsel Robert Mueller.  Judiciary Chairman Chuck Grassley (R-Iowa) wants to add the bill to the panel's business meeting agenda scheduled for Thursday, a spokesman for the senator confirmed to The Hill. Read the full story here         SPONSORED CONTENT   Join Jump$tart April 12 for Financial Literacy Hill Day. Free buffet lunch sponsored by GM Financial, Intuit Financial Freedom Foundation, Lending Tree, SIFMA Foundation, SunTrust and Visa. http://jumpstart.org/hillday18             Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.