SearchCap: PPC policies, Google Assistant failovers & voice interfaces

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Google Assistant sometimes uses AccuWeather when their weather service fails   Apr 18, 2018 by Barry Schwartz When Google's first-party responses are not available, Google may ask if you want to use a third-party service.

From Search Engine Land

Voice agents and interfaces will require many new marketing strategies   Apr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

Sarcasm aside, how strict PPC advertiser policies may actually benefit us   Apr 19, 2018 by Andrew Goodman Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.

From Marketing Land

Making the inbox spring to life at last Apr 19, 2018 by Len Shneyder Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.

Jeff Bezos confirms Amazon now has more than 100M Prime members Apr 19, 2018 by Amy Gesenhues For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to shareholders.

Compare 15 marketing automation platforms Apr 19, 2018 by Digital Marketing Depot All new! B2B Marketing Automation Platforms Marketer's Guide updated for 2018

EU Commissioner: Two remaining antitrust cases against Google 'advancing' Apr 19, 2018 by Greg Sterling Billions in additional penalties are at stake.

Search News From Around The Web

Backlinks: The Definitive Guide, backlinko.com

Google On How To Reverse A Site Move & Go Back To Original URLs, Search Engine Roundtable

How Click-Through Rate Impacts Your Google Rankings with Dan Petrovic from Dejan SEO, cognitiveseo.com

How To Avoid Overlap Between Multiple Similar PPC Accounts, PPC Hero

How to Find and Steal Featured Snippets (to Get More Search Traffic), ahrefs.com

How we explored the whole wide world with Google Earth in the past year, Google Blog

Merkle Q1 2018 Digital Marketing Report Released, Merkle

New Undetectable Type of Negative SEO Attack Uncovered, Bill Hartzer

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Marketing Day: Amazon’s 100M Prime members, Google’s antitrust cases & more

Featured story

Jeff Bezos confirms Amazon now has more than 100M Prime members   Apr 19, 2018 by Amy Gesenhues For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to shareholders.

From Marketing Land

Making the inbox spring to life at last Apr 19, 2018 by Len Shneyder Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.

Compare 15 marketing automation platforms Apr 19, 2018 by Digital Marketing Depot All new! B2B Marketing Automation Platforms Marketer's Guide updated for 2018

EU Commissioner: Two remaining antitrust cases against Google 'advancing' Apr 19, 2018 by Greg Sterling Billions in additional penalties are at stake.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Bottos launches a marketplace for data to train AI models   Apr 19, 2018 by Barry Levine The blockchain-based ecosystem will also support other AI-oriented applications.

Augmented reality games: Will this summer's releases be booms or busts?   Apr 19, 2018 by Adam Dorfman Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Breaking News: Heitkamp becomes first Dem to back Pompeo for secretary of State

View in your browser     Heitkamp becomes first Dem to back Pompeo for secretary of State Sen. Heidi Heitkamp (D-N.D.) said Thursday that she will support CIA director Mike Pompeo to be secretary of State, making her the first Democrat to support his nomination. “The role of the State Department is to support our diplomatic missions to avoid conflict, support American interests, and stand up for our allies, and having a leadership team in place is essential to carrying out those jobs,” she said in a statement. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.