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2018年4月26日 星期四

SearchCap: Local search ads, Intent keywords & The Flying Housewife

 


 
Featured story
 

Intent-based keyword research: Let Google be your guide

 

Apr 26, 2018 by Jacob Baadsgaard

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.

 
From Search Engine Land
 
Look Ma, no keywords! Phrase-free AdWords campaigns are here
  Apr 26, 2018 by Andy Taylor

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

 
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
  Apr 26, 2018 by Amy Gesenhues

The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.

 
New date! Customer data strategies & identity resolution webinar
  Apr 26, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. 

From Marketing Land
 
Snapchat to test 6-second unskippable video 'Commercials' to run during Shows
  Apr 26, 2018 by Amy Gesenhues

The new ads will be exclusive to Snapchat's Shows content — the platform's premium TV-like videos produced by entertainment studios and TV networks.

 
Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 26, 2018 by Amy Gesenhues

Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets.

 
Report: Millennials least influenced by retail advertising, most active tech adopters
  Apr 26, 2018 by Greg Sterling

The bar is getting higher for retailers, and most of them won't clear it.

 
The conflicted marketer's take on AMP for Gmail
  Apr 26, 2018 by Kyle Henderick

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds.

 
New Gmail features are on the way, including a confidential mode that lets users expire messages
  Apr 25, 2018 by Amy Gesenhues

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks.

 
Reddit's native ads are now available in the Android app
  Apr 25, 2018 by Susan Wenograd

Promoted Posts are now available on Reddit's Android and iOS apps.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Overnight Health Care: Trump VA pick withdraws | Third judge rules against cuts to teen pregnancy program | FDA chief pushes AI in health care

 
 
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Welcome to Thursday's Overnight Health Care, where a third federal judge has ruled against the Trump administration's cuts to a federal teen pregnancy prevention program. Also today, Food & Drug Administration Commissioner Scott Gottlieb is encouraging the use of artificial intelligence in health care. But first...

 

This morning, Trump's VA pick threw in the towel

Navy Adm. Ronny Jackson pulled himself from consideration to lead the Department of Veterans Affairs amid mounting accusations of misconduct.

In a statement, Jackson called the allegations "false and fabricated," but said they were becoming a distraction to the bigger issue of veterans healthcare.

Among some of the allegations, released by Senate Democrats Wednesday:

  • Jackson allegedly supplied a "large supply" of opioid painkillers to a White House military staffer. 
  • He allegedly wrecked a government vehicle after getting drunk at a Secret Service going-away party.
  • He allegedly created a "hostile work environment" within the White House Medical Unit and engaged in "excessive drinking on the job [and] improperly dispensing meds."

 

What's next: Robert Wilkie, an under secretary at the Department of Defense, will serve as the interim VA chief. Jackson will continue working in the White House's Medical Unit, though it's not clear if he will still serve as the president's lead physician. President Trump will eventually name a new nominee, and he hinted Thursday that it could be a politician.

Read more here.

 
 
 
 

A third federal judge rules against Trump cuts to the Teen Pregnancy Prevention Program.

Judge Catherine Blake in the U.S. District Court for the District of Columbia ruled the administration's decision to end grants two years early for an organization participating in the program was "arbitrary" and "capricious" and that the Department of Health and Human Services would have to process applications for continued funding for the group involved in the lawsuit.

Why this matters: This is the third time to date a federal judge has ruled against the Trump administration for cutting the grants, which were supposed to end in 2020. In all, three litigation groups, representing eight grantees, have sued, and won, in their lawsuits against the administration. One case is still pending.

What happens next: It's still unclear what will happen to the remaining 72 grantees whose funding ended early, but did not sue the administration. It's also not clear if the administration will appeal the rulings. An HHS spokesperson said it is "considering our next steps."

Read more here.

 

What's the secretary of State have to do with health care? We're glad you asked.

The Senate confirmed Mike Pompeo to the position Thursday, and while anti-abortion groups are rejoicing, abortion rights groups are not. The State Department has a big say in how U.S. dollars are used abroad. For example, the department last year issued a ban on the use of taxpayer dollars for foreign NGOs that promote or provide for abortions. Pompeo, a former congressman from Kansas, is staunchly anti-abortion.

From Marjorie Dannenfelser, president of the Susan B. Anthony List, an anti-abortion group based in D.C.:

"Mike Pompeo will make an outstanding Secretary of State. He is strongly pro-life and committed to upholding the dignity of every human being as America's top diplomat. The State Department is the first line of enforcement for President Trump's pro-life agenda in foreign policy."

From Latanya Mapp Frett, executive director of Planned Parenthood Global:

"Mike Pompeo's record gives us every reason to believe that as secretary of state, he will enable Trump and Pence's worst instincts and advance the administration's devastating and relentless attacks on women and communities around the world."

 

FDA Commissioner Gottlieb is encouraging the use of artificial intelligence in health care.

"AI holds enormous promise for the future of medicine," he said in prepared remarks to the Health Datapalooza conference in Washington, D.C.

He said the FDA is working on an updated "new regulatory framework" that will allow regulators to keep up with new technology and "promote innovation in this space."

"We expect to see an increasing number of AI-based submissions in the coming years, starting with medical imaging devices, and we're working with experts in the field," he said.

As an example of the new health technology he is seeking to promote, Gottlieb pointed to a new medical device approved by the FDA earlier this month that uses artificial intelligence and a special camera to help diagnose a condition in people with diabetes known as retinopathy that can lead to vision loss.

Read more here.

 

Senate Majority Leader Chuck Schumer said the new director of the Centers for Disease Control and Prevention (CDC) believes there isn't a prohibition on the agency researching gun violence.

Robert Redfield "agreed there is no longer a prohibition on the CDC conducting research on the gun violence epidemic," Schumer said after a meeting with Redfield.

"That is a good first step but we have a lot of work to do to ensure the CDC initiates this extremely important research in the near future."

Why this matters: The recent omnibus government funding bill included language "clarifying" that the CDC has the authority to study gun violence. The Dickey Amendment, worked into a 1996 government funding bill, said that funds should not be used by the CDC to "advocate or promote" gun control. While not technically a ban, Democrats and some public health advocates argue the amendment put a chilling effect on research for more than 20 years.

What's next: The CDC hasn't made any moves to begin studying gun violence, and the omnibus didn't provide new money to do so. Top GOP appropriators say they have no interest in funding new federal research into gun violence.

Read more here.

 

Meanwhile, seven governors say they're tired of the federal void on gun violence research. They've started a consortium where top researchers will study the issue, and, the governors hope, better inform policy makers with their findings.

Read more here.

 

Congressional momentum on a bill intending to allow terminally ill patients access to experimental drugs has essentially ground to a halt, advocates say.

Despite vocal support from President Trump and Vice President Pence, the House and Senate have made little if any progress on bridging differences with each other over separate bills that have passed each chamber.

Why it matters: This is a top priority for Pence and Trump, and also for conservative mega donors Charles and David Koch. Americans for Prosperity, a Koch-brothers backed group, announced today a new six-figure campaign aimed at getting so-called Right to Try legislation across the finish line.

The opposition: Many House Democrats didn't vote for the bill in their chamber, arguing it endangers patients by taking FDA out of the process for allowing a patient to receive an unapproved drug.

Read more here.

 

In brief:

  • Supporters of expanding Medicaid to more low-income adults in Idaho say they are closing in on the number of signatures they need to get a referendum on the ballot for the next election. Reclaim Idaho, the group leading the effort, says they only need 1,000 signatures before the May 1 deadline.
  • Eric Hargan, deputy HHS secretary, in an address Thursday at a conference hosted by Academy Health, warned that "disruption" is coming to the U.S. healthcare system. "If we need disruption to deliver the care Americans deserve, then disruption is on the way," Hargan said, echoing his boss HHS secretary Alex Azar.

 

What we're reading

The million-dollar cancer treatment: who will pay? (The Wall Street Journal)

A startup promised to make health care 'refreshingly simple.' Building the business has been anything but (Stat News)

Drug copay groups: Critical patient charities or fronts for drug makers? (USA Today)

 

State by state

A persistent puzzle: Californians embrace Medicaid, but food stamps? Not so much. (California Healthline)

New autism numbers show state-to-state differences (NBC)

Colorado's big idea for lowering health care prices is more transparency. Here's why some think that won't work. (Denver Post)

 

From The Hill's opinion pages

Is the VA a scam?

Supreme Court has new reason to dismantle ObamaCare

 
 

Send tips and comments to Jessie Hellmann, jhellmann@thehill.com; Peter Sullivan, psullivan@thehill.com; Rachel Roubein, rroubein@thehill.com; and Nathaniel Weixel, nweixel@thehill.com.

Follow us on Twitter: @thehill@jessiehellmann@PeterSullivan4@rachel_roubein, and @NateWeixel.

 
 
 
 
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Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads

 


 
Featured story
 

Snapchat to test 6-second unskippable video 'Commercials' to run during Shows

 

Apr 26, 2018 by Amy Gesenhues

The new ads will be exclusive to Snapchat's Shows content — the platform's premium TV-like videos produced by entertainment studios and TV networks.

 
From Marketing Land
 
Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 26, 2018 by Amy Gesenhues

Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets.

 
Report: Millennials least influenced by retail advertising, most active tech adopters
  Apr 26, 2018 by Greg Sterling

The bar is getting higher for retailers, and most of them won't clear it.

 
The conflicted marketer's take on AMP for Gmail
  Apr 26, 2018 by Kyle Henderick

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds.

 
Reddit's native ads are now available in the Android app
  Apr 25, 2018 by Susan Wenograd

Promoted Posts are now available on Reddit's Android and iOS apps.

 
New Gmail features are on the way, including a confidential mode that lets users expire messages
  Apr 25, 2018 by Amy Gesenhues

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Can you afford not to empower your team to build their personal brand?
  Apr 26, 2018 by Mary Wallace

Contributor Mary Wallace describes the elements you should put in place to help your employees become your company's most effective advocates.

 
Sprinklr adds AI to its customer experience platform
  Apr 26, 2018 by Barry Levine

Built around social media, the company is first launching its new Intuition to categorize and route social posts related to customer care.

 
How to build a fearless marketing team
  Apr 26, 2018 by Matt Zilli

As a CMO or marketing leader, you can't go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a team.

 
At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office
  Apr 26, 2018 by Barry Levine

After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its marketers to be 'digital practitioners.'


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA