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2018年5月1日 星期二

SearchCap: Google My Business dashboard & API, class action awards & clickbait

 


 
Featured story
 

Google launches new Google My Business API, new dashboard to manage multiple locations

 

May 1, 2018 by Greg Sterling

Now a single registered account on GMB will be able to manage an unlimited number of locations.

 
From Search Engine Land
 
Let's face it — clickbait works. Here's how to use it to your advantage
  May 1, 2018 by John E Lincoln

Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

 
Hooray! Google My Business descriptions are back
  May 1, 2018 by Joy Hawkins

Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

 
Google involved in Supreme Court case that may change class-action damages awards
  May 1, 2018 by Greg Sterling

The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools.

 
Is responsive web design enough? (Hint: No)
  Apr 30, 2018 by Kristopher Jones

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

 
10 ways to increase calls from paid search
  May 1, 2018 by Digital Marketing Depot

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone.

From Marketing Land
 
Mark Zuckerberg announces new 'Clear History' option & more at Facebook's F8 Conference
  May 1, 2018 by Amy Gesenhues

"This is the kind of control that we think people should have," said Zuckerberg, after announcing users will be able to clear their browsing history on the site.

 
Four publisher groups to Google: Your GDPR proposal 'severely falls short'
  May 1, 2018 by Barry Levine

The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

 
Unifying your search and social ad strategies
  May 1, 2018 by Digital Marketing Depot

Change is constant in digital marketing. Experienced marketers realize it's no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization's social advertising efforts (and vice versa)?

 
Marketers: Never forget that we are at war
  May 1, 2018 by David Rodnitzky

Contributor David Rodnitsky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."

 
Is responsive web design enough? (Hint: No)
  May 1, 2018 by Kristopher Jones

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

 
How to use a podcast to create smart and usable content
  May 1, 2018 by Sherry Bonelli

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.

 
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
  Apr 30, 2018 by Amy Gesenhues

With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event.

 
Native isn't display. Stop treating it like it is.
  Apr 30, 2018 by Casey Wuestefeld

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential.

 
Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager
  Apr 30, 2018 by Amy Gesenhues

Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions

 


 
Featured story
 

Mark Zuckerberg announces new 'Clear History' option & more at Facebook's F8 Conference

 

May 1, 2018 by Amy Gesenhues

"This is the kind of control that we think people should have," said Zuckerberg, after announcing users will be able to clear their browsing history on the site.

 
From Marketing Land
 
Four publisher groups to Google: Your GDPR proposal 'severely falls short'
  May 1, 2018 by Barry Levine

The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

 
Unifying your search and social ad strategies
  May 1, 2018 by Digital Marketing Depot

Change is constant in digital marketing. Experienced marketers realize it's no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization's social advertising efforts (and vice versa)?

 
Marketers: Never forget that we are at war
  May 1, 2018 by David Rodnitzky

Contributor David Rodnitsky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."

 
Hooray! Google My Business descriptions are back
  May 1, 2018 by Joy Hawkins

Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

 
Is responsive web design enough? (Hint: No)
  May 1, 2018 by Kristopher Jones

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

 
How to use a podcast to create smart and usable content
  May 1, 2018 by Sherry Bonelli

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.

 
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
  Apr 30, 2018 by Amy Gesenhues

With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event.

 
Native isn't display. Stop treating it like it is.
  Apr 30, 2018 by Casey Wuestefeld

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential.

 
Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager
  Apr 30, 2018 by Amy Gesenhues

Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Marketo buys Bizible, adds 'deeper attribution' to its engagement platform
  May 1, 2018 by Robin Kurzer

The move gives marketers the ability to track the buyer journey across all activation points.

 
How Salesforce's acquisition of Cloudcraze expands its Commerce Cloud
  May 1, 2018 by Barry Levine

There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce's CRM to become e-commerce-enabled.

 
Here's why Radius and Leadspace decided to combine
  May 1, 2018 by Barry Levine

The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.

 
How to seamlessly augment the retail experience
  May 1, 2018 by Rohit Gupta

Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.

 
MetaX launches a blockchain-based whitelist of websites
  May 1, 2018 by Barry Levine

The pilot project, called the Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Energy: Two top Pruitt aides resign at EPA | 17 states sue EPA over car emissions rules | Volkswagen to pay West Virginia $2.5M over emissions cheating

 
 
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EPA RESIGNATIONS: Two top officials at the EPA offered their resignation this week. Albert "Kel' Kelly, who was hired to lead the Superfund program last year, resigned Tuesday and Pruitt's head of security Pasquale "Nino" Perrotta resigned Monday, EPA confirmed.

The two figures have recently been mired in controversy.

Kelly has been under fire almost from the start for his lack of a scientific background and his own financial history.

It was first reported last December that Kelly was banned from working in the banking sector for life. Pruitt hired Kelly not long after as an adviser for the Superfund program. Kelly used to lead SpiritBank, based in Pruitt's hometown of Tulsa, Okla. The two have known each other for years, and Kelly got Pruitt financing for a mortgage and to help buy a minor league baseball team.

Lawmakers have increasingly pushed against Kelly's appointment at the agency. Members pressed Pruitt in front of House committee hearing last week for Kelly to appear before them to answer questions about his banking past. Rep. Scott Peters (D-Calif.) asked Pruitt if he would produce Kelly in front of the House Appropriations subcommittee on environment in the interests of "transparency."

Pruitt responded: "I'm not standing in the way of Mr. Kelly of providing information in front of this committee or any other committee. It's a decision he can make."

Perrotta spent his last day at the EPA Tuesday.

The career political official and former Secret Service agent has been under the microscope lately for decisions he's made as Pruitt's security chief as well reports that he used his power to influence a number of EPA security contracts.

Pruitt has frequently cited Perrotta as the security official who signed off on his controversial first-class travel.

Perrotta has also been linked to concerns about a number of Pruitt's security contracts, including an April 2017 security sweep in the administrator's office. The sweep was completed by Edwin Steinmetz, a business partner of Perrotta's at Sequoia Security Group.

Perrotta told ABC News that the press coverage was taking a toll.

"All of this press is taking a toll on my family. I decided to move on and it's been an honor to serve," he said Tuesday.

Read more about Kelly and Perrotta.

 

Welcome to The Hill's Overnight Energy. Tuesday was a big day for emissions news at both the state and federal level. And Democrats are raising new questions about another issue involving EPA chief Scott Pruitt.

 
 
 
 

WEST VIRGINIA, VOLKSWAGEN REACH $2.6M EMISSIONS SETTLEMENT: Automaker Volkswagen and two of its affiliates have agreed to pay West Virginia $2.65 million for failing to adhere to U.S. smog standards.

The settlement comes after the carmaker admitted in 2015 to using a device to cheat on smog tests. Volkswagen said that about 500,000 of its cars in the U.S. were outfitted with a "defeat device" that allowed the cars to pass national emissions tests.

Under the settlement announced Tuesday, Volkswagen, Porsche and Audi agreed to never engage in deceptive practices in future dealings in West Virginia.

"This settlement marks a huge victory for West Virginia consumers," the state's Attorney General Patrick Morrisey (R) said. "Trust is a crucial element to the consumer-business relationship. This should send a strong message that our office will vigorously pursue anyone whose actions erode that relationship."

Costly settlements: Don't forget: Volkswagen reached a $33.5 million settlement with Maryland last week. And in October 2016, it reached a $14.7 billion settlement with federal and California regulators.

From Volkswagen: "Volkswagen's agreement with West Virginia fully resolves all claims asserted by the state related to the diesel matter and is another important step forward for our company and our shareholders," said company spokeswoman Jeannine Ginivan in a statement.

Read more here.

 

CALIFORNIA LEADS SUIT AGAINST EPA CAR EMISSIONS CHANGES:  Seventeen states sued the EPA on Tuesday, following the agencies decision to reevaluate Obama-era vehicle emissions standards. The suit also follows reports that the Department of Transportation will likely recommend a proposal that similarly seeks to weaken emissions.

The lawsuit, filed in District Court Tuesday, also challenges proposed changes to policies that could change California and other states' ability to put in place emissions standards that are tougher than the national standard.

California Attorney General Xavier Becerra (D) said the Environmental Protection Agency violated the Administrative Procedures Act, which bars against arbitrary and capricious decisions, and violated the Clean Air Act last month when it withdrew the greenhouse gas standard and the related Department of Transportation efficiency standards for model year 2022 through 2025 light-duty vehicles.

Becerra's office said the federal standard that states are suing to protect was estimated to reduce carbon pollution by an amount equivalent to 134 coal power plants burning for a year. The also said the standard saved drivers $1,650 per vehicle.

The states argue the EPA did not give evidence to support its decision to weaken the rule and they are now asking the U.S. Court of Appeals for the D.C. Circuit to review its decision.

Read more here.

 

Bloomberg backs lawsuit: Former New York City Mayor Michael Bloomberg, currently the UN Special Envoy for Climate Action, hailed the suit as part of a "broader movement" against the Trump administration.

"The EPA cannot stop Americans from taking action on climate change. The 17 states joining California in this suit are part of a broader movement of states, cities, and businesses that are driving down emissions without any help from Washington. The EPA would have better luck trying to require horse-and-buggies than they would trying to stop the push for cleaner vehicles," Bloomberg said in a statement Tuesday.

 

Lawmakers worried about emissions: Also on Tuesday, Sen. Tom Carper (D-Del.), ranking member of the Senate Environment and Public Works Committee, called on the heads of the EPA and Transportation Department to reconsider changes to the nationwide vehicle emissions standards, calling their proposals "extreme." Speaking specifically about the National Highway Traffic Safety Administration (NHTSA) draft proposal, which he obtained independently, Carper called the guidance "legally questionable."

He said such a proposal would "harm U.S. national and economic security, undermine efforts to combat global warming pollution, create regulatory and manufacturing uncertainty for the automobile industry and unnecessary litigation, increase the amount of gasoline consumers would have to buy."

Read more here.

 

NEW QUESTIONS FOR PRUITT: Three Democrats on the House Science Committee on Tuesday sent letters requesting additional information on whether Environmental Protection Agency (EPA) Administrator Scott Pruitt sought to establish a new agency office in his hometown. Reps. Eddie Bernice Johnson (Texas), Donald Beyer (Va.) and Suzanne Bonamici (Ore.), the top-ranking Democrats on the committee, wrote to Pruitt and General Services Administration (GSA) Administrator Emily Murphy to gather more information about a possible EPA office in Tulsa, Okla.

Background: The lawmakers cited media reports about Pruitt's frequent travel to Tulsa and noted emails that show Pruitt asked staff in January 2017 to examine opening an EPA office near his hometown, even though the regional office is located in Dallas. They asked for floor plans, any work requests or memos about a Tulsa office.

Key quote: "Establishing a new EPA office in Tulsa may be personally convenient for you, but it seems ethically questionable, professionally unnecessary, and financially unjustified," they wrote.

Read more here.

 

OUTSIDE THE BELTWAY:

Oil and gas giant, BP, cut off free bottled water to a Nevada tribe living next to a Superfund site, the Reno Gazette Journal reports.

Utah will have three years to bring its ozone emissions down, the Salt Lake Tribune reports.

Pakistan's top environmental regulator will install air quality monitors at factories after a court ruled it must measure its efforts to control worsening air pollution, Reuters reports.

 

FROM THE HILL'S OPINION PAGE:

Karl Cates, managing editor at the Institute for Energy Economics and Financial Analysis, looks at the fate of the Navajo Generating Station and the impact the project will have on future energy investments.

America needs a strategic mix of diverse fuel sources to reduce the financial burden on consumers while also protecting the environment and growing the economy, says David L. Mercer, president of Mercer & Associates and a former DNC deputy national finance director.

 

IN CASE YOU MISSED IT:

Check out stories from Tuesday...

-West Virginia reaches $2.6M settlement with Volkswagen over emissions scandal

-Nearly half a million people sign petition urging McDonald's to stop using plastic straws

-Dem senator urges reconsideration of Trump vehicle emissions plan

-17 states sue Trump administration over rolling back vehicle emission standards

-Warren, Sanders want climate change considered in selection of homeland security adviser

-Pruitt's head of security resigns

-Climate group raises money to carve Trump's face into glacier

-Top Pruitt aide who was banned from banking sector out at EPA

 
 

Please send tips and comments to Timothy Cama, tcama@thehill.com; and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama@mirandacgreen@thehill

 
 
 
 
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