Marketo buys Bizible, why Radius and Leadspace merged & responsive web design is not enough

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Marketo buys Bizible, adds 'deeper attribution' to its engagement platform   May 1, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points.

From MarTech Today

How Salesforce's acquisition of Cloudcraze expands its Commerce Cloud   May 1, 2018 by Barry Levine There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce's CRM to become e-commerce-enabled.

Here's why Radius and Leadspace decided to combine   May 1, 2018 by Barry Levine The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.

How to seamlessly augment the retail experience   May 1, 2018 by Rohit Gupta Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.

MetaX launches a blockchain-based whitelist of websites   May 1, 2018 by Barry Levine The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.

From Marketing Land

Mark Zuckerberg announces new 'Clear History' option & more at Facebook's F8 Conference   May 1, 2018 by Amy Gesenhues "This is the kind of control that we think people should have," said Zuckerberg, after announcing users will be able to clear their browsing history on the site.

Four publisher groups to Google: Your GDPR proposal 'severely falls short'   May 1, 2018 by Barry Levine The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

Is responsive web design enough? (Hint: No)   May 1, 2018 by Kristopher Jones Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

From Around The Web

AR Studio: Create and Distribute New, Rich AR Experiences with Ease, Facebook for Developers

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News Alert: May brings key primaries across nation

View in your browser     May brings key primaries across nation Voters in twelve states will choose party nominees in closely watched primary election contests around the country this month, as Democrats and Republicans jockey ahead of November’s midterms.  The battles include costly and competitive Senate contests in states like Indiana and West Virginia, closely watched House seats in Texas and Pennsylvania and gubernatorial races that pit competing visions of both the Republican and Democratic Parties against each other in states like Ohio and Georgia. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

8 Best Practices for Implementing Multi-Touch Attribution

With proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance. Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level. Download this white paper from Visual IQ to learn: Key findings from Nielsen Visual IQ's experience with premier companies Steps for how to execute a successful attribution strategy Best practices for overcoming implementation and adoption challenges Sponsored by Visual IQ Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us

 

News Alert: Leak fuels new Mueller intrigue

View in your browser     Leak fuels new Mueller intrigue Speculation that President Trump is preparing to refuse an interview with special counsel Robert Mueller’s team is on the rise after the publication of sensitive material related to the investigation. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.