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2018年5月3日 星期四

Searcher intent: The secret ingredient behind successful content development

 


 

Searcher intent: The secret ingredient behind successful content development

 

May 2, 2018 by Dave Davies
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

 


 
The ultimate guide to bot herding and spider wrangling — Part Two
May 2, 2018 by Stephan Spencer
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues.
 
Let's face it — clickbait works. Here's how to use it to your advantage
May 1, 2018 by John E Lincoln
Hook people with a creative title using the right words as 'bait,' and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
 
Google involved in Supreme Court case that may change class-action damages awards
May 1, 2018 by Greg Sterling
The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools.
 
Is responsive web design enough? (Hint: No)
Apr 30, 2018 by Kristopher Jones
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
 
First batch of Google mobile-first indexing notifications goes out today
Apr 30, 2018 by Barry Schwartz
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
 
How to use a podcast to create smart and usable content
Apr 30, 2018 by Sherry Bonelli
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.
 
Google announces new job posting guidelines & requirements
Apr 27, 2018 by Barry Schwartz
Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.
 
The first steps of your SEO audit: Indexing issues
Apr 27, 2018 by Janet Driscoll Miller
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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DAILY DOSE: Any Soul

Chabad.org
ב"ה

Any Soul

By Tzvi Freeman

In every person, there lie all souls that ever were and will be.

After all, human consciousness began in a single being, with a single breath of G‑d within that being.

And so, just as every cell of the human being contains the blueprint of every other cell and of the entire person from the synapses of his brain to the swirls of his fingerprints, so every single person contains the entire humankind.

In this way, our Creator has rendered each of us the master of human destiny. In the liberation of any one of us lies the liberation of us all.



By Tzvi Freeman


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2018年5月2日 星期三

Breaking News: Giuliani: Trump reimbursed Cohen for $130,000 payment to Stormy Daniels

 
 
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Giuliani: Trump reimbursed Cohen for $130,000 payment to Stormy Daniels
Former New York City Mayor Rudy Giuliani (R) said Wednesday that President Trump reimbursed his personal attorney Michael Cohen the $130,000 paid to adult film star Stormy Daniels to stay quiet about their alleged affair.

Giuliani, who recently joined Trump’s legal team, told Fox News’ Sean Hannity that the payment was “perfectly legal” and was “not campaign money,” meaning the arrangement didn’t violate campaign finance law.

Trump previously has denied knowing about the payment.
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Overnight Energy: Lobbyist helped organize planned EPA trip to Australia | Volkswagen in $40M settlement with Arizona over emissions | Renewable energy groups putting money behind GOP

 
 
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NEW CONTROVERSY OVER PLANNED PRUITT TRIP:  Environmental Protection Agency chief Scott Pruitt's scheduled trip to Australia last summer was organized in part by a former lobbyist with business ties to the country.

Matthew Freedman, the chief executive of consulting firm Global Impact Inc., actively worked with EPA employees and another lobbyist, Richard Smotkin, to organize a trip Pruitt was planning to take last year to Australia, according to records reported on Wednesday.

The internal EPA records show that Freedman communicated directly last June with one of Pruitt's top political aides, Millan Hupp. The back and forth showed that Freedman recommended a number of meetings Pruitt could take while in Australia and that he was in communication with top government officials there for Pruitt's trip.

The trip ultimately was cancelled due to Hurricane Harvey, but the internal communications show that Administrator Scott Pruitt had no qualms working with lobbyists to organize his overseas expeditions.

 

Notice a theme?: Freedman is the third consultant or lobbyist to have worked directly with EPA to plan an international trip for Pruitt. In December, Smotkin helped organize and also attended a trip Pruitt took to Morocco. Four months after the trip, Smotkin signed a $40,000-a-month contract to represent an arm of the Moroccan government. Leonard Leo, a friend of Pruitt's and the executive vice president of the Federalist Society--conservative judicial group--attended and helped organize Pruitt's trip to Italy and the Vatican last summer.

Read more about the Italy and Australia trips.

 

Senators send warning letter to Pruitt and ethics office over special interests concerns: Sens. Tom Carper (D-Del.) and Sheldon Whitehouse (D-R.I.) sent a joint letter to both Pruitt and federal ethics officials Wednesday questioning whether potential conflicts of interest for the EPA Administrator broke the law. The senators highlighted 3,100 pages of unreleased communications between Pruitt and fossil fuel companies and other special interests from his time as Oklahoma Attorney General, that they now believe may have business before the EPA.

The two are referring to a list of documents Oklahoma state officials believe are privileged and immune from disclosure--about 1,122 pages of communication.

"If you, as Attorney General, reviewed industry-produced drafts of EPA rules or industry data to be used in litigation against the EPA, that would raise serious concerns," Carper and Whitehouse wrote. "In particular, your review of industry-produced drafts raises doubt about whether you are approaching your responsibilities in an open-minded way. Other interests should be assured that you are willing and able to consider evidence and viewpoints made available to you in your role as Administrator, and that you are not considering industry-produced data outside of the formal rulemaking process."

Read the letter here.

 
 
 
 

VOLKSWAGEN SETTLEMENTS CONTINUE TO ROLL IN: Car manufacturer Volkswagen will pay $40 million to the state of Arizona as part of a settlement over vehicle emissions violations.

The settlement announced Wednesday by Arizona Attorney General Mark Brnovich (R) includes a payback to Arizona consumers of up to $1,000 for every vehicle purchased from the company.

Arizona is the first state whose settlement with Volkswagen included restitution to purchasers.

"The Attorney General's Office isn't afraid to take on a fight when Arizona consumers are deceived, which is why we filed our own consumer fraud lawsuit against VW," said Brnovich in a statement. "We believed Arizona consumers deserved more and now they're getting more."

Read more here.

 

Why you may be seeing more settlements: The settlement addresses false claims made by Volkswagen about its products, including its Audi and Porsche lines. There were claims the cars had "clean diesel" technology when the cars were, in fact, equipped with a mechanism that falsified smog outputs.

Arizona decided to separately sue the car manufacturer outside of a multistate settlement that was finalized in June 2016.

Volkswagen settled a similar suit on Tuesday with the state of West Virginia for $2.6 million and reached a settlement with Maryland for $33.5 million last week.

 

RENEWABLE COMPANIES DONATING MORE TO GOP: In a notable shift, wind and solar energy companies are donating more to Republicans than Democrats in the most recent congressional races, a Reuters analysis shows. It's a marked shift from an industry typically aligned with the environmental left.

Political action committees (PACs) for solar and wind companies have donated almost $400,000 to candidates and PACs in the 2018 election cycle, according to campaign finance records reviewed by the news outlet. The donations include $247,000 to Republicans, $139,300 to Democrats and $7,500 to Independents.

In 2014, Democrats received 70 percent of contributions from the top seven major wind and solar PACs, Reuters reported. At the time, Democrats were seen as embracing policies that more greatly benefited the industry, including providing subsidies to prop up the emerging renewable resource sector.

Today, however, many renewable sectors are booming, outgrowing traditional energy industries like coal. That shift, paired with stunning job growth in those sectors -- nearly six times more than coal mining, according to Reuters -- has largely been seen in states that voted for President Trump in 2016.

Read more here.

 

OUTSIDE THE BELTWAY:

Demand for renewable energy sector jobs is swaying universities to provide new degrees, The Wall Street Journal reports.

An Oregon court denied a farmer's plea to release water to flush away a fish-killing parasite, the Associated Press reports.

 

IN CASE YOU MISSED IT:

Check out stories from Wednesday...

-Former Boehner chief named head of American Petroleum Institute

-Arizona settles suit with Volkswagen for $40 million

-Lobbyist played key role in setting up Pruitt's planned trip to Australia: report

-Zinke, Alexander pen op-ed: Our parks are being 'loved to death'

-Solar and wind energy companies boost Republicans' coffers: analysis

-Hawaii lawmakers approve ban on sunscreens with chemicals harmful to coral reefs

-New vulnerability found in systems used in electric, gas industries

 
 

Please send tips and comments to Timothy Cama, tcama@thehill.com; and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama@mirandacgreen@thehill

 
 
 
 
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