Nanigans’ survey finds ‘broken’ retargeting, the story of data & breaking through interruptive marketing

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Two kinds of video ads help break through the dilemma of interruptive marketing   May 8, 2018 by Barry Levine At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

From MarTech Today

Nanigans, releasing a survey showing that retargeting is 'broken,' pitches its solution   May 8, 2018 by Barry Levine Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.

Registration for MarTech is open!   May 8, 2018 by Scott Brinker Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston. MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world.

The story of data: How did we get here?   May 8, 2018 by Robin Kurzer Consumer data has been collected since the beginning of commerce. What happened to make it so valuable?

From Marketing Land

How dynamic creative will (finally) reach the tipping point   May 8, 2018 by Joe Sabol Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why and how that's about to change.

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps   May 8, 2018 by Amy Gesenhues Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app.

What is 'Integration Platform as a Service (iPaaS)?' Learn everything you need to know   May 8, 2018 by Digital Marketing Depot It's no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data.

From Around The Web

10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign, Jeff Bullas

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Live coverage: Trump CIA pick faces Senate grilling

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Breaking News: Trump: Pompeo returning from North Korea with released prisoners

View in your browser     Trump: Pompeo returning from North Korea with released prisoners President Trump on Wednesday said secretary of State Mike Pompeo has secured the release of three Americans imprisoned in North Korea and was returning to the U.S. with them. “I am pleased to inform you that Secretary of State Mike Pompeo is in the air and on his way back from North Korea with the 3 wonderful gentlemen that everyone is looking so forward to meeting,” the president wrote on Twitter. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.