網頁

2018年5月9日 星期三

SearchCap: Google Maps, ads, AMP & search updates

 


 
Featured story
 

Demoed at Google I/O: AMP cache URLs showing publisher's URL instead of Google AMP URL

 

May 9, 2018 by Barry Schwartz

Want to see how the new AMP URLs work in search? Google demoed showing the publisher's URL over the Google AMP cache URL.

 
From Search Engine Land
 
Google asking dissatisfied searchers to submit questions manually in the search results
  May 9, 2018 by Barry Schwartz

If Google doesn't have content for your query, it may ask you to help content creators to make content that will eventually rank for your query.

 
Save the date: SMX East returns to New York City in October
  May 9, 2018 by Chris Sherman

Search Engine Land's SMX East search marketing conference is returning to New York City Oct. 23-25. If you're involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company's or client's bottom line) to attend the show. 

 
Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
  May 9, 2018 by Barry Schwartz

Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it.

 
A time-saving free script to keep Ad Grants accounts out of trouble
  May 9, 2018 by Frederick Vallaeys

When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension.

 
Google announces ads updates for app developers at Google I/O
  May 9, 2018 by Ginny Marvin

Google says 94 billion apps were downloaded from Google Play last year.

 
Google Assistant takes center stage at I/O, search takes a back seat
  May 8, 2018 by Greg Sterling

Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.

 
Google Maps redesigns 'Explore' tab, launches 'Your match,' 'Group planning' and 'For you' section
  May 8, 2018 by Barry Schwartz

Google Maps has announced a whole set of new features at Google I/O around their mapping product.

From Marketing Land
 
Facebook reorganizes internal teams, moves existing executives into new leadership roles
  May 9, 2018 by Amy Gesenhues

CEO Mark Zuckerberg has split Facebook's product and engineering teams into three divisions.

 
Two kinds of video ads help break through the dilemma of interruptive marketing
  May 9, 2018 by Barry Levine

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

 
IAB's Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
  May 9, 2018 by Barry Levine

YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.

 
Ask the SMXpert: Keyword research and copywriting
  May 9, 2018 by Debra Mastaler

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

 
Registration for MarTech is open!
  May 9, 2018 by Marketing Land

Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston. MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

 


 
Featured story
 

Facebook reorganizes internal teams, moves existing executives into new leadership roles

 

May 9, 2018 by Amy Gesenhues

CEO Mark Zuckerberg has split Facebook's product and engineering teams into three divisions.

 
From Marketing Land
 
Two kinds of video ads help break through the dilemma of interruptive marketing
  May 9, 2018 by Barry Levine

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

 
IAB's Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
  May 9, 2018 by Barry Levine

YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.

 
Ask the SMXpert: Keyword research and copywriting
  May 9, 2018 by Debra Mastaler

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

 
Registration for MarTech is open!
  May 9, 2018 by Marketing Land

Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston. MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
  May 9, 2018 by Barry Levine

Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Health Care: Drug company under scrutiny for Michael Cohen payments | New Ebola outbreak | FDA addresses EpiPen shortage

 
 
 
The Hill Healthcare
Facebook   Twitter   LinkedIn   Email
 

Welcome to Wednesday's Overnight Health Care. Unlike Michael Cohen, we're not asking you to pay millions of dollars for information. And we think you'll find our newsletter more useful than what Novartis got in return. (Keep reading...)

Also today, an EpiPen shortage is putting people with allergies on alert, and a new Ebola outbreak in the Democratic Republic of the Congo has health officials scrambling. But first:

 

Novartis under scrutiny for payments to Michael Cohen

The Swiss drug company Novartis on Wednesday revealed that special counsel Robert Mueller contacted the company last year about payments it made to Michael Cohen, President Trump's longtime personal attorney.

"Novartis cooperated fully with the special counsel's office and provided all the information requested," the company said in a statement.

Novartis said it hired Cohen in February 2017 as part of a one-year contract for consulting services. The company said it paid Cohen $100,000 per month, for a total of $1.2 million.

What were they hoping to get? "With the recent change in administration, Novartis believed that Michael Cohen could advise the company as to how the Trump administration might approach certain US healthcare policy matters, including the Affordable Care Act," the company said in a statement on Wednesday.

Don't call us... We'll call you: But Novartis said that after just one meeting they decided not to work with Cohen any further. "In March 2017, Novartis had its first meeting with Michael Cohen under this agreement."

Novartis said the meeting led the company to conclude that "Michael Cohen and Essential Consultants would be unable to provide the services that Novartis had anticipated related to US healthcare policy matters and the decision was taken not to engage further."

The Stormy connection: The payments to Cohen were made through a shell company called Essential Consultants LLC. That company is under scrutiny because Cohen used it to make a $130,000 payment to Stormy Daniels, an adult-film star alleging an affair with Trump, as part of a nondisclosure agreement.

Read more here.

 

More details: A Novartis employee told Stat news on Wednesday that Cohen had promised the company access to Trump and other top administration officials.

Read more on that here.

 

White House response: During Wednesday's press briefing, White House press secretary Sarah Huckabee Sanders dodged questions about the payments and reports that Cohen had promised access to the administration. Sanders instead referred reporters to Trump's outside legal team. She also wouldn't address a question about whether Cohen was qualified to provide insights into the president's thinking.

"I'm not going to get into somebody else's qualifications. That's something an independent company that hires that individual would have to make that determination, not me," Sanders said.

Read more here.

 

There's a new Ebola outbreak.

The Democratic Republic of the Congo declared a new outbreak of the disease Tuesday after two patients tested positive for the virus, according to the World Health Organization (WHO).

What happens now? The WHO is working with the country's government in an effort to stop the disease from spreading. It released $1 million from its Contingency Fund for Emergencies.

Context: The country saw an Ebola outbreak last year, but it was "quickly contained," according to the WHO. The organization attributed this success to the quick testing of blood samples and announcing the outbreak early, a rapid response from health authorities and other factors.

The Trump factor: Ebola garnered national attention in 2014 following an outbreak in West Africa.

The White House's Office of Digital Strategy later found in an analysis that Trump's tweets marked a turning point in the outbreak, signaling when the American public began to fear the virus.

"Stop the EBOLA patients from entering the U.S. Treat them, at the highest level, over there. THE UNITED STATES HAS ENOUGH PROBLEMS!" Trump tweeted at the time.
Read more here. 

 

There's a shortage of EpiPens.

EpiPens were big in the news in 2016 with their manufacturer facing a public outcry over their high prices. Now, there's another issue: Patients are having trouble getting the them due to a shortage.

The Food and Drug Administration (FDA) on Wednesday acknowledged a shortage of EpiPens.

"Drug shortages are a top priority for the FDA as they pose a significant public health issue in the U.S," she added. "The FDA is committed to working closely with the manufacturers to resolve all shortages as quickly as possible."

The problem: The response came after the advocacy group Food Allergy Research and Education (FARE) raised the alarm about EpiPens earlier this week, calling on the FDA to "take immediate action to address a growing national shortage" of the devices.

FARE said that, since May 2, more than 400 people in 45 states have reported difficulty filling prescriptions for EpiPens.

Read more here.

 

CDC director to take pay cut of more than $165k.

CDC Director Robert Redfield agreed to cut his pay after public criticism. Now we know what his new salary will be.

Robert Redfield will be paid $209,700 a year, HHS spokeswoman Caitlin Oakley said in an email. Oakley said Redfield's new compensation is being calculated using the same formula used to pay the prior three agency directors.

The backstory: Redfield asked HHS Secretary Alex Azar for a pay cut April 30, after Sen. Patty Murray (D-Wash.) raised questions about why HHS was paying him $375,000 a year, which was more than double what his predecessor earned. HHS previously wouldn't disclose Redfield's new salary.

According to HHS, the last reported annual salary for Julie Gerberding was $207,000; the last salary for Dr. Thomas Frieden was $209,700; and the last salary for Brenda Fitzgerald was $193,700.

Read more here.

 

Wednesday roundup

President Trump is not going to issue a veto threat of the farm bill over work requirements for food stamp recipients, a White House official said Wednesday.

U.S. Customs and Border Protection (CBP) is facing a lawsuit accusing it of seizing $41,000 from a registered nurse last October and not giving it back, The Washington Post reported.

 

What we're reading

WHO officials fear latest Ebola outbreak in Congo could spread to big cities (Stat News)

The absurdity of American health care pricing, in one chart (Vox)

Trump's 'America First' agenda on drug pricing could backfire around the world (Politico

 

State by state

North Dakota insurance department to review state's marketplace (West Dakota Fox)

Louisiana following through with warnings to 37,000 Medicaid recipients (NOLA.com)

California counties jump into opioid litigation (The Wall Street Journal)

 

Send tips and comments to Jessie Hellmann, jhellmann@thehill.com; Peter Sullivan, psullivan@thehill.com; Rachel Roubein, rroubein@thehill.com; and Nathaniel Weixel, nweixel@thehill.com.

Follow us on Twitter: @thehill@jessiehellmann@PeterSullivan4@rachel_roubein, and @NateWeixel.

 
 
 
 
  Facebook   Twitter   LinkedIn   Email  
 
Did a friend forward you this email?
Sign up for Healthcare Newsletters  
 
 
 
 
 
THE HILL
 
Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters
 
The Hill 1625 K Street, NW 9th Floor, Washington DC 20006
©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.