Geopath’s new geolocation for OOH, the importance of AI in loyalty programs & Urban Airship supports Google Pay tickets

Featured story

Billboard-measuring Geopath enters the 21st century with new geolocation platform   May 10, 2018 by Barry Levine Called Insights Suite, it updates the 75-year-old nonprofit organization's previous methods that employed federal traffic data and surveys.

From MarTech Today

Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs   May 10, 2018 by Jose Cebrian Contributor Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes   May 10, 2018 by Barry Levine The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.

From Marketing Land

Android P: AI inside and simplification outside   May 9, 2018 by Greg Sterling The "P" also stands for paternalism, as Google tries to help users break their phone addictions.

From Around The Web

B2B vs. B2C Marketing Personalization in Digital Channels, MarketingProfs

How personalisation can improve mobile site speed (and conversion), Econsultancy

How to Build a Branded App (and Never Look Back), Content Marketing Institute

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News Alert: Good economic vibes fail to make GOP tax law popular

View in your browser     Good economic vibes fail to make GOP tax law popular Americans are feeling upbeat about the economy and the state of the country, but that doesn’t appear to be translating into support for the tax bill — a worrying trend for Republicans seeking to keep the House. GOP lawmakers and outside conservatives acknowledged the gap and give a variety of explanations. They say taxpayers may not yet be seeing benefits from the law and that President Trump and congressional Republicans could spend more time messaging on the issue. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: GOP has few takers for 2020 convention

View in your browser     GOP has few takers for 2020 convention Cities across the country are turning down the opportunity to host the 2020 Republican National Convention, where President Trump is expected to be nominated for a second term. The cities that have rejected hosting duties insist Trump and today’s divisive politics are not factors in their decisions. They instead cite high security costs and disruptions in the normal flow of business and traffic. But Trump is almost certainly a factor in some cities’ decisions to opt out. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.