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2018年5月14日 星期一

Breaking News: Supreme Court strikes down law banning sports betting

 
 
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Supreme Court strikes down law banning sports betting
The Supreme Court has struck down a federal law that banned sports betting in almost every state across the country, handing former New Jersey Gov. Chris Christie (R) a major win to bolster his legacy.

New Jersey has been fighting since 2010 to make sports wagering legal at racetracks and casinos in the state, but had repeatedly been blocked by the Professional and Amateur Sports Protection Act of 1992.
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Lithium ends Klout, Google limits use of DoubleClick IDs & issues GDPR guidance

 


 
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Google issues updated GDPR guidance to publishers on how to gain consent from users

 

May 11, 2018 by Robin Kurzer

Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.

 
From MarTech Today
 
Lithium will 'sunset' its Klout service on the day GDPR launches
  May 11, 2018 by Barry Levine

Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.

 
The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
  May 11, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

 
Shoppables are just getting started
  May 11, 2018 by Barry Levine

All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing.

 
3 steps to mastering account-based measurement
  May 11, 2018 by Peter Isaacson

All this data we've got at our fingertips isn't useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights.

 
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its 'walled garden'
  May 11, 2018 by Robin Kurzer

Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.

 
This week in GDPR
  May 11, 2018 by Robin Kurzer

A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

From Marketing Land
 
Common mistakes and quick fixes to improve poky page speed
  May 11, 2018 by Janet Driscoll Miller

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.

 
Ask the SMXperts: The latest in advanced technical SEO
  May 11, 2018 by Debra Mastaler

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more


 
 

Attend MarTech Conference on the East Coast: October 1-3, 2018 in Boston

Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

 

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What does the Increase in Conversation, Voice Assistants and AI Mean for your Business



Digital Marketing Depot

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We're entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast and still emerging. It's critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase.

In this report from Invoca, you'll find:

  • Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world Insights from a survey of over 1,000 U.S. consumers using voice assistants
  • New data from an analysis of over 50 million customer phone calls passed through Invoca's platform in the past year
  • Takeaways for evolving your marketing in a voice-first world

download now


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News Alert: EPA strife spotlights Trump-era infighting

 
 
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EPA strife spotlights Trump-era infighting
Political infighting that has been a hallmark of the Trump White House is spreading to the rest of the administration — and to K Street as well.
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