SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Featured story

AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages   May 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages.

From Search Engine Land

What negative SEO is and is not   May 17, 2018 by Joe Sinkwitz In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data   May 17, 2018 by Ginny Marvin How it works and what makes MSAN different from other ad networks

Better Business Bureau reviews are not always better   May 17, 2018 by Joy Hawkins Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as trustworthy as she previously believed.

Yext adds TripAdvisor to listings network, conversational UI for local data updates   May 17, 2018 by Greg Sterling Messaging-based updates especially useful for SMBs and local store managers.

From Marketing Land

Twitter is changing how conversations happen based on user behavior and conduct   May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.

Facebook updates Ads Reporting & introduces new 'creative reporting' metric   May 17, 2018 by Amy Gesenhues The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns.

Why your media decisions matter for campaign location attribution   May 17, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.

Enable attribution across all channels, platforms and devices   May 17, 2018 by Digital Marketing Depot It's no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed.

Beating remarketing addiction and testing for incremental value using Google Analytics   May 17, 2018 by Andreas Reiffen Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch   May 17, 2018 by AJ Wilcox How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more.

LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready   May 17, 2018 by Amy Gesenhues Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.

Search News From Around The Web

Google Business - Restaurant Menu Affiliate Scheme Uncovered!, witblade.com

6 Strategies to Get More Local Reviews (and Boost Your Rankings), Search Engine Guide

8 Free Keyword Research Tools (That CRUSH Google Keyword Planner), ahrefs.com

Amazon SEO: How to Rank Highly for Amazon Searches, WordStream

Apple sold about 600,000 HomePods in the first quarter, appleinsider.com

Gianluca Fiorelli on Why Anchor Texts Still Matter for Google, cognitiveseo.com

Google Expands Job Posting Structured Data To More Countries, Search Engine Roundtable

Google Testing Disambiguation Box for Local Packs, The SEM Post

How to Use Video Schema Markup on Your Video Pages, SEM Rush

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Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

Featured story

Twitter is changing how conversations happen based on user behavior and conduct   May 17, 2018 by Amy Gesenhues The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.

From Marketing Land

Facebook updates Ads Reporting & introduces new 'creative reporting' metric   May 17, 2018 by Amy Gesenhues The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns.

Why your media decisions matter for campaign location attribution   May 17, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.

Enable attribution across all channels, platforms and devices   May 17, 2018 by Digital Marketing Depot It's no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed.

Beating remarketing addiction and testing for incremental value using Google Analytics   May 17, 2018 by Andreas Reiffen Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch   May 17, 2018 by AJ Wilcox How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more.

LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready   May 17, 2018 by Amy Gesenhues Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Why Nike's AR experiment for Facebook Messenger was a hit with its customers   May 17, 2018 by Barry Levine As augmented reality goes from 'wow' to ROI, this sneaker event represents one of the first home runs.

Navigating brand safety in the world of user-generated content   May 17, 2018 by Justin Freid What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Breaking News: House GOP edging closer to deal on immigration

View in your browser     House GOP edging closer to deal on immigration Key GOP lawmakers seeking to craft a way forward on immigration say their goal is to come up with a deal within the next 24 hours that would end a revolt by Republican centrists demanding votes on legislation to protect "Dreamers." There were signs Thursday that the sides were edging closer to a deal, though it was not clear if they could actually put together a bill that can pass the House. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.